Russophobia has reached absurb, and unhinged levels in the west.
Fashion magazines, fast food resturants, clothing stores, etc, are not arms of the Russian government, or Putin's war in Ukraine.
Destroying Russia, and the Russian people, will not end well for anyone, including the west.
The Russian people are not responsible for the actions of their government, any more than Americans are responsible for the endless wars, and invasions done in our name, around the world.
I don't recall us being barred from the world community, when we invaded Afghanistan, and systematically destroyed it for 20 years, or Iraq, Libya, Syria....
The countless dictators we propped up, and continue to prop up. And let's be real, when all of this is over, every business that pulled out of Russia, for social media clout, will be clamoring to get right back in.