The content we see in UK Vogue might be the best we'll ever get in fashion magazines from now on. For anyone who has built up memories - and expectations - of what fashion magazines used to be like, it's hard to reconcile that with the present day reality.
So I find myself in two minds. On one hand, everything is such a pale imitation of what's gone before, so I'm always dissatisfied with it. On the other hand, if this is as good as it gets, should I not just look for the positives?
Also, as a potential consumer of the items on the page, the magazine doesn't speak to me, it doesn't sell me fashion, beauty, art, glamour, any of that, to the point where I'll buy any of it. I've got more spending power than I ever had before, but Vogue doesn't seem to want any of it. It doesn't want to put in the effort to seduce the reader. Here's a series of low-effort images, here's a few stories containing the buzzwords of the moment, round of applause for everyone involved, NOW BUY THIS BAG/WATCH/CAR COSTING THOUSANDS. Somehow, I remain unmoved by this sales pitch.
As a fan of the art of fashion magazines = not a great time. As a potential customer of fashion products = not persuaded to part with my money.