The cynic in me looks at US Vogue in 2019 and thinks -
Anna Wintour wasn't doing this back in the days - the decades - when the magazine was a dominant force in the media, when putting diversity on the cover would have made a huge cultural impact. She could have - and she didn't.
No doubt this would be attributed to "commercial decisions".
But now that the magazine is in terminal decline... now is the time to put diversity on the cover?
Better late then never, I suppose. But instead of the glorious and bold choice this could have been in its time - now it just seems like a false show of social conscience that's permitted to happen because print doesn't attract advertising revenue like it did and Vogue doesn't set the agenda anymore.
What's the message US Vogue is sending to people interested in diversity? When our old audience is deserting us, we'll turn to you! When we're a third-rate product, we'll put you on the front! When we don't matter so much, that's when you matter to us!
Saying all this - in the end, I don't expect much from these magazines. I've said a few times recently, when you love magazines, it's easy to forget that they're just glossy catalogues rather than manifestos for world change - and they're certainly not manufactured to be anyone's friend.