US Vogue January 2020 : The 'Vogue Values of 2020' by Annie Leibovitz

In multiple stores today in Indianapolis I only saw Stella's cover. I'm worried about which I'll receive in the mail.

And I wonder which cover will be exported. I very much doubt all of them will?

I never understood why magazines like Vogue or Elle shows the complete article and pictures, what are they thinking?

I believe they do it in order to make the website worth visiting. Why would one click on the ''link in bio'' when they know all they will see is a teaser. And that does make purchasing the print edition (for most of the people) pointless.
 
I believe they do it in order to make the website worth visiting. Why would one click on the ''link in bio'' when they know all they will see is a teaser. And that does make purchasing the print edition (for most of the people) pointless.

It's only a matter of time before they'll get a paywall as well.
 
Greta came off as a bit too precious and the Cardi B thing... please.
Of course they named their baby Harold.
 
and a lot of people would prefer to buy these articles? than buying the magazine? with more reason they need to step up the magazine contents and not reveal everything, cause the print magazine is paying the price in order to go big on digital....
 
WWD: So it’s not all outside forces? What did magazines do wrong?
The real problem is how do these people refuse to acknowledge magazine as a format are obsolete.
Also what's the original purpose of a fashion magazine? To communicate with the audience what's latest in style. Talk about real fashion and not being in the moment, huh Baron.
We do need fashion media, some place to do the round up, as in any other field does. But magazine? really not it.
 
Fashion magazines are dead. Vogue is dead. They could not win in war with blogs and influencers and youtubers. They are still influential and for the pity of their legacy/powerhouse of last 20-30 years they are still in respect an authority, but if they can not adopt they will die. Print media slowly dies. Everything is digital now. New generation does not buy in print. Mostly digital readers. Its all quick consumed and fast. Trends, articles, people, popular is daily come and go. I sadly checked September issue of Vogue USA very thin. It was like an 2000s august issue of magazines: LIKE A BRAND BROCHURE. Its sad. Its like a lookbook. Probably less advertising and less content and digital media got them. Ad strategy changed. Its like real shops closing all the time. People buy online. Brands cant afford expensive location boutiques' rents and costs anymore. Everything is changing with digital world. Thin/looklet style Vogue USA issues make me sad.
 
Today is tomorrow's yesterday. What's immensely popular today will be obsolete itself in time. The greatest mistake anyone can make in the present moment is to believe what's happening around us right now represents an accurate picture of the future.
 
Fashion magazines are dead. Vogue is dead. They could not win in war with blogs and influencers and youtubers.

US Vogue has 25.6 million Instagram followers, 6.75 million YouTube subscribers, and I have no idea how many monthly hits the website gets, but I'm sure it's well into the millions. My impression is they have quite a high engagement rate, too, with much of their content being viewed/liked by millions. Vogue is not dead, it has.... diversified its portfolio. I feel like as consumers we have the same conversation over and over again for the last decade or more. Is online shopping killing brick and mortar stores? Is Netflix/streaming killing movie theaters? I think the answer is that both can survive and feed off each other. I feel the same way about magazines. I love having a hard copy of something, and as long as Vogue (among many others I purchase) is being printed, I will keep buying them. I'll also follow them on Instagram and watch the video content they produce for youtube. What US Vogue has done, arguably better than anyone else in the print magazine business, is adapt to current demands by creating hugely successful content online while remaining a marquee print title as well. They have youtube videos getting tens of millions of views AND they hire some of the best photographers and models for the magazine. They also routinely feature some of the most A-list or buzzed about people in the zeitgeist to cover the magazine. Margot Robbie, Ariana Grande, Taylor Swift, Olivia Coleman, Rihanna, Phoebe Waller-Bridge. They're all at the top of their respective fields and they all did US Vogue covers in the second half of 2019. I think that means something. What influencer or blog or youtuber is creating content like that or has that kind of pull?


I sadly checked September issue of Vogue USA very thin. It was like an 2000s august issue of magazines: LIKE A BRAND BROCHURE. Its sad. Its like a lookbook.

US Vogue's September issue this year was 596 pages. Plus there was a "Vogue Beauty" booklet inside, which, when counted, pushes it to over 600 pages. How on earth is that very thin or at all similar to a brand brochure? That's more pages than US Vogue's 2009 September issue and I can't think off the top of my head of ever seeing a 600 page August issue.
 
That's what I observe I see Vogue getting lighter since a year. I live in Europe. We dont get extras we just get plain magazines. I am a long term fashion magazine reader and collector. I say what I observe. I buy different editions every month and check newsttands every week. I am their long term reader for MANY MANY years.

This month is very light. I checked at newsstands like I do every month buying lots of magazines since age 13 and I am in my 30s. Magazines are getting lighter and it makes me sad. You can read here too. I just talked about how media is changing. Nothing lie. Nothing to hide. Can I freely write my observation here?

It says here too:

https://fashionista.com/2019/08/september-issues-magazines-media-landscape

Of course, things are much different today. Last year, The New York Post declared September issues "dead," pointing to a lack of publishing funds. While it seems publishers stopped reporting on ad page counts a couple of years ago, citing that revenue comes through many different channels now, there's no denying that the issues aren't as thick as they used to be. Not to mention the many, many, many print magazines that have shuttered over the last few years.

The trend forecasting purpose of the September issue has also become largely irrelevant with the immediacy of digital and social media, as Gabrielle Korn, former editor-in-chief of Nylon, points out. "The traditional point of a September print issue is to reveal that year's fall fashion, but people no longer need a magazine to tell them what's about to be 'cool' — they already know," she explains. "What can a publication tell them that they don't already know? What is a brand's authority in the space if a reader has access to the same info and resources?" According to Korn, these are questions editors should be asking themselves.
 
There have always been magazines with smaller circulations which didn't carry the same amount of bulk advertising that a generic title did - because they weren't targeting a generic audience.

If you're a magazine with a niche audience, and you can give a greater assurance that your advertising reaches them - and this audience can spend a lot of money - your advertisers have likely achieved a greater return on their ad spend than they would have by going with a generic title.
 
I love all kinds of magazines. I bought a lot of times magazines like Industrie, Another, Nylon, the Gentlewoman in London and carried those heavy issues to plane back home. I think small magazines are amazingly inspiring and creative. :)
 
So late in the game here, but as tired I am of celebrities and "their kids" and Annie's insistence of reusing the same look over and over, the first 3 covers are absolutely gorgeous, especially Ashely's! On the other hand, Cardi's cover falls flat!! She looks miserable and absolutely nothing on that cover works.
 
Surprised to see Tonne doing press for Vogue covers, has this ever happened before? Maybe she's being groomed for the EIC position. I know Anna unveiled Stella's cover on Good Morning America, and Ashley did an interview for hers, and then this.

Cardi B to cover Vogue's January issue

Also, ahem...

So Many Babies on the Cover of Vogue
By Sarah Spellings@sarahjanespellings
DEC. 9, 2019

9-vogue-lede.w700.h700.jpg

Photo: Vogue

For January 2020, Vogue has unveiled four covers to set the tone for the new year, new decade, new election cycle, etc. The four cover women are Stella McCartney, Greta Gerwig, Ashley Graham, and Cardi B. All are under the header “Vogue Values 2020: It’s Time to Fashion the Future,” positioning them each as trailblazers who will lead us into the new world.

Each of the covers is some kind of first: McCartney is the first designer on a cover, Gerwig is the first director, Cardi B is the first female rapper, and Ashley Graham is the first plus-size model to get a solo cover (Graham was also Vogue’s first plus-size cover model ever in March 2017, but that was part of a group shot). To drive home the shifting mind-set, the 26 international editors-in-chief of various Vogues signed a letter called Vogue Values, a commitment to diversity, responsibility, and respect for individuals.

Which is all very well and good and 2020 of Vogue. But the real focal point of each cover seems to be the idea that children are the future. All four cover women are moms or moms-to-be, with their offspring featured prominently beside them (congrats to Ashley Graham’s future child, who can brag forever that they were on the cover of Vogue in utero). The new 2020 Vogue values social consciousness, sustainability, and women’s empowerment — and also, apparently, fertility.

The Cut
 
Surprised to see Tonne doing press for Vogue covers, has this ever happened before? Maybe she's being groomed for the EIC position. I know Anna unveiled Stella's cover on Good Morning America, and Ashley did an interview for hers, and then this.

She's been more vocal on social & had a press tour around her book this year. Suppose anything's possible but she's in her late 60s so can't imagine her being offered EIC position.
 
she's in her late 60s so can't imagine her being offered EIC position.

If Glenda Bailey can hold on to her title despite her tragic stint, and a GQ Editor appointed for Vogue Italia, then anything is possible for Tonne.

However, if anyone is being groomed for the job, watch out for Amy Astley @Benn98
 
So this is clearly a big deal for Stella? Yet I always got the impression that she was above it all, she certainly acted that way. Makes you wonder what goes through her mind every time Victoria Beckham pops up on yet another Vogue cover...

via Vogue:

“I’m here to celebrate our Vogue cover!” Amy Schumer announced, holding up the brand-new January 2020 issue featuring Stella McCartney and her children. Schumer was kidding, of course—she got her own cover three years ago—but was just as excited to celebrate her dear friend’s big moment. On a miniature stage in the basement of McCartney’s SoHo flagship store, Schumer played host for the designer’s annual holiday party, which usually takes place in London. “With the Vogue cover and our new Stan Smiths, it felt like a good time to throw a party in New York,” McCartney said over Zuri Marley’s DJ set.
 
We might have reached the point where there are six times more cents in the cover price than there are pages in the issue, but I'll never begrudge someone having a moment of celebration when they see their face on the front of the magazine.
 
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I'm only seeing Cardi's cover.....
 
I've only seen Stella's cover on newstands so far (which is to say at Wegmans and Barnes & Noble) and I got Stella's cover as a subscriber, too.


Awfully thin issue. I wonder how Ashley Graham feels being the first plus sized model to achieve a solo cover and for it to be on the thinnest issue of American Vogue?! Mixed messages! ;)
 

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