US Vogue September 2021 by Ethan James Green

[kokobombon]

This reminds me of what Elle Italia has been doing for ages and it´s what I like most about that edition... it´s hard for me to hate on it

 

[tipi1355]

This cover is… not good and very forgettable. Even though I’d already see it here and online, when I saw Bella’s Instagram post of it just now, I couldn’t help but think: “this looks fan made.”

I don’t think I’ve ever seen such a bad picture of Precious Lee (the cover photo) or even a photo in which she looks so pedestrian, so props to the team managing to do what I thought could not be done.

 

[zoom]

Cheers to models on the Sept issue. BUT. The inclusion of Lourdes and the fold-out girls is truly head-scratching, their bookers are no doubt thrilled. Small consolation at least no Bieber. Wish Wintour and Meisel would wake up and make up to show the kids how its done, meanwhile we have EJG serving cubicle chic.

 

[Zorka]

UHQ:



vogue.com

 

[Zorka]

VOGUE'S SEPTEMBER GLOBAL FASHION SPECTACULAR!
Photographer: Daniel Jackson
Stylists: Camilla Nickerson, Julia Sarr-Jamois, Poppy Kain & Alex Harrington
Hair: Jimmy Paul
Make-Up: Dick Page
Models: Adut Akech, Gigi Hadid, Janet Jumbo, Jan Baiboon, Ajok Daing, Ugbad Abdi, Hailey Bieber, Adwoa Aboah, Holly Fischer, Georgia Palmer, Quinn Mora, Lila Moss, Paloma Elsesser, Anok Yai, Nora Attal, Edie Campbell, Quannah Chasinghorse, Celeste Romero & Kayako Higuchi



vogue.com

 

[SophiaVB]

Vogue posted another video where models who embrace cover speak about their experiences in the industryu like sexual harassment, being push to do something for a job, controling what they eat, racism, representation.

more trauma p*rn for clickbait.

 

[VogueGirl8910]

The cover is boring, but the editorial is ok. When i see the global story, looks like a photoshoot of Teen Vogue & i think is the first step than the magazine will become one (disappear the all editions), sadly.

 

[Avonlea]

These models represent a new breed of models who are not just voiceless mannequins.

I will gladly take voiceless mannequins over those untalented clowns.

 

[Deleted member 45369]

So they're basically copying what Carine had been doing with her lame "Global editorials" for Bazaar? Probably the lamest thing they could copy.

 

[Atelier17]

Is this mess also going to be in Vogue Paris???

 

[MulletProof]

Lol that video.. "it's like 'okay we're going to include you but whoa whoa whoa, we still have to make sure that everybody knows exactly what you are so they know we’re doing a good job’".. and you know that's exactly what's happening here too and you're more than happy to play along, right?

Some of these people could benefit from more cynicism, cynicism is fun, you're capitalizing on victimhood, it's okay, just.. have a good sense of humor about it?

Anyway, it's really just two models on the cover (Bella and Anok- both looking stunning btw). The rest I've never seen before and will probably never see again, when your career is 'I'm trans' 'I'm chubby' 'I have scoliosis' 'I have anxiety', you are "relatable", sure, and simultaneously more replaceable than models in the past, it becomes solely about the consumer, who's extremely fickle and needs to be told the same narrative with a different face each time for it to stick.


Random but Ariel's accent is my absolute worst nightmare.. she's faking it too but still.. I'd honestly rather lose my voice than ever sounding like that.

 

[Avonlea]

That video was so corny. I thought I was watching Kardashians doing their confessionals.

 

[Benn98]

I will gladly take voiceless mannequins over those untalented clowns.

Read the room

 

[Deleted member 141523]

They let some people (umm Farneti) do his thing and god I am sure some brands were really not happy (Vuitton, Armani, Chanel, and so on).

So that pushed Farneti to quit Vogue before Alt a not the "Global" plans for CN mags?

 

[WinstonH20]

It's all so bland, calculated, 'relatable' (trauma's super relatable, I guess) and easily digestible for the masses on Twitter and IG but it's devoid of any conviction or unique vision and ultimately, forgettable. And I'm referring to everything from the choice of models, the photography, the styling and the video. I mean, I know fashion's been like this for nearly a decade now and this goes way beyond Vogue and Condé, but this year is the first time I feel like the industry is really going all-in on this approach and declaring that this level of mediocrity is officially the future of fashion.

As for Vogue, the jury's still out on whether it can survive like this. I won't be buying an issue, but then again, I haven't bought an issue in years. Ugh, I hate sounding so cynical and negative. On a somewhat positive note, I don't hate the main ed...like most things in fashion lately...it's fine, just fine.

 

[KoV]

Still hate the cover but I have to admit I also keep thinking about it, again and again, all morning. It's made an impact. I loved British Vogue's cover, but it also didn't really impact me in a lasting way. I notice this thread has well more than double the comments that one does, even though they were released simultaneously. Obviously I think Edward deserves recognition for creating the better cover, and I'm not trying to take that away from him. But I think Anna and co. deserve recognition too, for yet again creating something people have strong reactions to, that inspires interest and discussion. Surely that drives engagement with the Vogue brand, digitally. So I have to wonder, was this cover divisive by mistake or by design? I'm reminded of the Kamala Harris cover, where they had a very conventional and dignified cover waiting in the wings but chose to release the converse shoes one, and it created a huge stir. Increasingly in this dying industry, all publicity is good publicity. Is it better to be acceptable and boring (since, lets face it, magazines are rarely wow-ing these days) and be forgotten in a week or to be bold, even if the results are less than beautiful, and inspire reactions of all kind. I think I'd take awful, if it feels like some creative risks were taken, over average, at this point. At least I feel it engages me.


tldr: yet again I'm making excuses for US Vogue lol

 

[aracic]

Still hate the cover but I have to admit I also keep thinking about it, again and again, all morning. It's made an impact. I loved British Vogue's cover, but it also didn't really impact me. I notice this thread has well more than double the comments that one does, even though they were released simultaneously. Obviously I think Edward deserves recognition for creating the better cover, and I'm not trying to take that away from him. But I think Anna and co. deserve recognition too, for yet again creating something people have strong reactions to, that inspires interest and discussion. Surely that drives engagement with the Vogue brand, digitally. So I have to wonder, was this cover divisive by mistake or by design? I'm reminded of the Kamala Harris cover, where they had a very conventional and dignified cover waiting in the wings but chose to release the converse shoes one, and it created a huge stir. Increasingly in this dying industry, all publicity is good publicity. Is it better to be acceptable and boring (since, lets face it, magazines are rarely wow-ing these days) and be forgotten in a week or to be bold, even if the results are less than beautiful, and inspire reactions of all kind. I think I'd take awful, if it feels like some creative risks were taken, over average, at this point. At least I feel it engages me.


tldr: yet again I'm making excuses for US Vogue lol

You make several good points, but the damn cover is still so bad like what is going on? We're clapping... why? Are we getting second hand star struck by Lourdes (as if, lol)? Why is Precious about to whack Bella over the head with full force? Why is Kaia like the office outsider everyone hates, trying to butt in? What is Sherry yay-ing about? Why is Anok smiling at me like that? She looks like she knows things. And why is the guy on the computer so unfazed by all the chaos around him? Why is he looking at Edward's July issue from last year? Why does Bella think she's the main character? Where is Ariel looking?

I have so many questions. But then again, one could argue that's what makes this cover good. But it's not good. And that orange masthead is ugly.

I wonder how many pages there are.

PS. The more I look at it, it kinda looks like they're all fangirling on a meet-and-greet with Lourdes. Mama must be proud.

 

[Benn98]

Surely that drives engagement with the Vogue brand, digitally.

The cover already got more likes than Amanda Gorman's cover on IG and it's only day 1. I'd even argue she's more famous than the models, and her cover got a lot more press coverage.

I can't explain it. Is it that we're stylistically out of step with Vogue's base?

 

[KoV]

Like, the more I think of it, the more the inclusion of the rando at his desk feels... meme-ish. I get including staffers in the editorial, especially recognizable ones, but on the cover? No one in the general public even has a clue who that man (Parker Hubbard, for anyone wondering) is. The decision to include him on the cover is truly inexplicable unless they were just deliberately trying to incite any and all kinds of reaction.

Benn, I think the difference is that we're all used to and really want a traditional Magazine aesthetic, where proper framing and such is so essential. And I think people that don't have such an emotional attachment to magazines, but who do consume the content magazines create, online or otherwise, are more comfortable or even expect a design that feel like it was created for an online experience. I mean, when you see the moving version of the cover, on Instagram, it actually works. But as a still image it's just absolutely cringe-worthy.

 

[WinstonH20]

The cover already got more likes than Amanda Gorman's cover on IG and it's only day 1. I'd even argue she's more famous than the models, and her cover got a lot more press coverage.

I can't explain it. Is it that we're stylistically out of step with Vogue's base?

I feel like models like Bella and Kaia have more broad mainstream appeal than someone like Amanda Gorman, who is mostly a US phenomenon and got her cover after her inauguration moment. Plus a diverse model cover (regardless of the result) feels more Vogue. So the fact that this cover got more likes is no surprise. Reposted pictures and selfies of Selena/Bella/Ariana/Rihanna/Kendall regularly get more likes than their own covers. I think that says more about the tastes of Vogue's followers than it does the merits of individual posts/cover images.