EXTRA, EXTRA: Stefano Pilati is taking his fashion message to the street, literally. Yves Saint Laurent plans to distribute two million copies of an advertising vehicle in newspaper form dubbed "Manifesto," starting Sept. 6 and 7 in New York during fashion week. The 20-page journal, printed on recycled paper, will run as an insert in some print publications, including The New York Times, but most will be handed out in various cities: outside subway stations in Paris on Sept. 12, and during two other fashion weeks — London on Sept. 17 and Milan on Sept. 28. The tactic echoes the theme of YSL's current fall-winter campaign, shot by Ines van Lamsweerde and Vinoodh Matadin and featuring model Gisele Bündchen on the streets of Paris' Ile Saint-Louis at night. The Manifesto will also be declared in virtual form when the French firm's new Web site goes live the week of Sept. 10.
