It was late April in Los Angeles, or more specifically, in a suburb near Burbank called Sun Valley, and Banks was about to start a meeting with the West Coast wing of her Bankable staff, to be followed by a “Top Model” production meeting. She was in her large, motor-home-like trailer, which was parked next to the soundstage where the cast of the next cycle of “Top Model” would soon be decided. Banks was standing so as not to wrinkle her black, rather bondagey cocktail dress. Her hair was straight and smooth, and she was heavily made-up for the camera. Sitting on the couch in the trailer were Sisk and Laura Armstrong, who is another vice president at Bankable. After some general discussion about office space and the status of “The Clique” movie, Ken Mok walked into the trailer followed by Michelle Mock, who casts “Top Model.”
“Are you getting I.B.S. or something?” Mok said to Banks, who often gets an upset stomach.
“No,” she replied. “I can’t sit. I want to sit.”
“Let’s go over the gals,” Mok said. He handed Banks some photographs. She and the other producers had already made their selections from thousands of videotapes that had been submitted to the show. In the first season, “Top Model” had trouble attracting contestants, but now reality shows are seen as paths to fame and fortune. Acting requires talent, but most reality shows work around that by opting for a combination of looks, personality and a willingness to be publicly beaten down. In addition to her physical attributes, a “Top Model” contestant must have strong narrative possibilities.
Banks looked at a photo of a redhead named Britney. “Oh, my God. There are four girls named Britney and two named Olivia. Am I going to have to change all their names again?” She studied another photo. “This girl is a bombshell,” she said. “Is she Southern?”
“Yes,” Mok said. “I wonder if she’s bigoted. That could be interesting.” Mok paused. “How’s our one Asian girl doing? Isn’t she also a stunt woman?”
Michelle Mock shook her head. “Unfortunately, she’s not into rocking Asia, but what do you think about Nicole? She’s tried a few times already.”
“I want to give the girl a third-person lesson,” Banks said. “Don’t ever speak of yourself in the third person. My mama taught me that.”
“Who are our most self-centered girls?” Mok asked. “Who’s stirring the pot? Has anyone surprised people?”
“Well,” Michelle said, “there’s a girl who dresses her rats in diapers and takes them to the mall.”
Mok nodded and said: “Over all, it sounds like we have a really strong group. Let’s see what they’re like in front of the panel of judges.”
“I don’t know,” Banks replied. “When I caught a glimpse of them earlier, it looked like a beauty pageant rather than a sea of models. They are all wearing too much makeup.”
“We’ll fix that,” Sisk said. “They think that’s what you want.”
Banks nodded. She had just two days off between her last talk-show taping and today, and yet she seemed neither exhausted nor jaded about the prospect of doing “Top Model” for the 11th time. “This one was really hard to map out,” Mok told me earlier. “We always decide the grid of the show in advance of picking the girls, and it used to be easy. But it’s harder and harder to come up with fresh challenges.” In Cycle 10, which concluded in mid-May, they surprised the audience by crowning a plus-size girl named Whitney Thompson as the winner.
“We try to bring in a cast that will keep the show interesting,” Mok said, “but there is sometimes a disconnect between Tyra’s message of female empowerment and the goals of the contestants, who, all too often, just want to be famous.”
The theme for the “Top Model” opener of Cycle 11 was “futuristic,” and the producers decided to tape the segment in a former furniture showroom full of globes in Day-Glo colors. The floors and walls of the cavernous space were painted in white lacquer, and the camera crew wore hospital booties over their shoes to avoid marks. Banks, who had changed into a vaguely militaristic black dress with peaked shoulders, was positioned behind a long narrow table at one end of the room. Sitting on either side of her were Jay Manuel and J. Alexander, two of the longtime judges on “Top Model.” For the purposes of the space-age tone of the show, they were introduced on camera as Beta J and Alpha J., respectively. Banks said, “It’s time to see who’s technologically bankable,” sounding as if she were leading the charge from the prow of a starship.
Any trace of sci-fi campiness disappeared when the first girl burst into the room. She was blond and was wearing white short shorts and a tight blue T-shirt with black heels. She had large breasts and looked more like a candidate for “Playboy” than for the catwalk. “I do imitations,” she said. “I can imitate black girls.” Alpha J., who is black, asked, “What are black ghetto clothes?” The would-be contestant paused. “Three sweatshirts, giant shoes and a rainbow headband,” she said. Off to the side, Mok smiled.