Anna Dello Russo
The fashion industry has always been one rich in real characters. An abundance of flamboyance, ambition, and visual flair have proved it fertile ground for producing personalities always ready with eye-catching outfits and eyebrow raising bon mots.
Vogue Japan fashion director Anna Dello Russo produces both of these with the sheer abundance of someone who doesn’t even have to try. That’s probably why the past few months have seen her blow up as everyone’s sartorial crush du jour. Joining an elite group of editors and journalists that have become fashion legacies in their own right, (Anna Wintour, Carine Roitfeld, Diana Vreeland, Anna Piaggi), such is Russo’s style icon status at present, that a huge batch of t-shirts emblazoned with her image and name sold out within hours of hitting the internet last month.
‘I am a fashion scientist’ Russo has declared, and whilst exactly what a fashion scientist is has yet to be clarified, she has been intrinsical in pushing fashion media forward, bridging the gap between the traditional medium of print with the newer method of blogging.
She has her own webpage of course, a portal where she uploads photos of gorgeous clothes, jewels and other aesthetically pleasing things that she falls in love with, each set in an elaborate gilt frame on the screen. But more importantly, she’s become the poster girl for ‘street style’, a method of fashion reporting that has become particularly dominant over the past couple of years. As a friend and favourite of Scott Schuman, the man behind The Satorialist, she appears on the blog frequently, modelling her amazing array of high-fashion pieces for everyone to admire.
And though her public presence has snowballed of late, she is hardly a newcomer to the scene. Growing up in the small Italian town of Bari, as a 12 year old she was so infatuated with the label Fendi that on a trip to Rome, she convinced her father to rent a hotel room directly above the store. A self-confessed, logo obsessed Eighties fashion victim, it was in that decade that she met the designers that would define her style, Dolce and Gabbana. They hit it off immediately, and she adopted the feminine, sultry look that embodied their clothes, all figure-hugging curves, lace, and rich colours, every inch the Southern Italian Dolce and Gabbana woman.
‘ I like clothes not for price, or other such aspects, but for their evocative power, how much “dream” they carry with them’ she has said, a principle which she has translated into her professional life, in her current job as Fashion Director and Creative Consultant at Vogue Japan and in her previous roles at Vogue Italia, and L’Uomo Vogue, of which she was editor. It’s also something she has taken care to apply to her personal collection of clothes, amassing over 4,000 pairs of shoes, and investing in serious fashion pieces, ‘no daywear’ it has been stated.
What she wears, more than what she does, has propelled her to cult icon status. During Paris Fashion Week she kept the photographers happy by changing outfits two or three times a day, and she never repeats. Her willingness to stroll around in see-through Dolce dresses and top to toe catwalk looks makes her entertaining to watch, whilst also previewing to avid fashion fans what next season’s trends look like in real life (she was rocking the camel capes we’ll all be wearing in winter as far back as last April).
With appearances on television show Fashion Academy(Andre Leon Talley’s role as judge on America’s Next Top Model seems to have made reality tv appearances quite acceptable these days), and her own perfume coming out at Christmas (named Beyond, with a campaign shot by fashion photographer Giampaolo Sguri) it looks like we will be seeing a lot more of the woman that Helmut Newton once described as ‘a fashion maniac’. We can’t wait.