It is hard for me to believe that the success of a campaign would hinge on hair, but I am starting to wonder if this campaign would have been vastly better had Gisele sported the kicky ponytail from the runway show in the colored images; her eyes and facial expressions, while not complex, are amazing. The B&W images are great so if these are two page images, then hopefully the image on the right, including the origami logo, will draw the readers' eyes and create / solidify the brand image.