I guess it depends, runway and print aren't always mutually inclusive and the demand in print goes straight to the newest girls that did the most hyped shows. Marine and Josephine LT were hardly at any big campaigns or eds. That case certainly isn't true for every model though, some still reap the rewards like Elisabeth, Sasha & Malaika did. I'm pretty sure Gracie Van Gastel didn't do so well with her shows during SS14 but she manages to land a VI cover then a Prada campaign. Amanda & Vanessa's management are probably the best examples because they keep these girls at a selective pace, only with the most important clients, but I understand not every model has their kind of backing. If you look at the pattern, in the end, quality over quantity still reigns.
There's also the matter of whether the model is better suited for print than on the runway, like Sam Rollinson for example. Mr-Dale put it articulately in his post
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