S/S 2012 Ad Campaign Thread #2 (please read rules in post #1)

[Forrest]

i dont think the choice of models or photographers can be used to determine the prestige of a fashion house. sure, there is bigger chance that blue chip labels use famous photographers or models but famous models and photographers are not what make the house more prestigious. prada, for example, used no name models for their campaigns and i dont think that made them any less prestige as a label.

imo, i think the most important factors that make a fashion house prestigious are their history (how their clothes have changed/influenced the industry, their impacts) and their size( how big they are in term of sale/revenue, marketing power).

calvin klein is definitely not on the level of chanel but the contract it gives to lara is way more prestige than the one that chanel gives to saskia and joan. but then not all ck contracts are prestigious. i think we have to think about substance over form and assess each contract individually.

giselle, is clearly the queen of the season. then saskia, lara, etc.

You're right.
Proenza isn't a blue chip campaign neither is Dsquared2.
I mean Bally was last season Caroline T and Karlie bij Meisel, does that mean Bally is a big high fahsion brand? No not at all.
And like you said prada and also lv casted newbies last seasons, but they are still blue chip campaigns.

And it's not that hard to get a ysl campaign. Surely if you are a photographer fave like arizona was last season with I&V. Prada is also not that hard anymore (remember last season..) Chanel I agree since freja was 1000 times their faces and now Joan and Saskia have her spot

1. Campaignqueen definitly Gisele. Yes Givenchy is mg, but it's only Gisele and MCB (not counting the guy's).
2. Then MCB with YSL og, Missoni OG and Givenchy MG.
3. Lara has a very prestige contract with all the ck lines (ck one, ck by ck, ck collection, ck shock, ck jeans). all lines apart with exception from ck collection aren't that blue chip. But since she got all the lines and can only do ck, (even mercedes is in ck) is very big. And don't forget mercedes as mentioned and that she is the face of dkny sweet delicious.
4. Saskia (since two out of 3 are og)
5. Karmen
6. Joan (she would be higher if not all her campaigns were mg.. however she got el so maybe i should switch her with karmen)
7. Natasha: even with top photographers ps and dquared2 can not top with prada, lv, dior etc. Prada is a big deal, however it's a 6 mg... if it were 2 or 3 (or ofcourse 1) we were talking different.

I still think where to put karlie and constance..... under or above natasha? it's hard making this top. But for me top 3 is very clear.

 

[Forrest]

^Oops.. wrong thread!!!!
this was for the model ranking thread!!

 

[fleurpoudre]

^I'm not biased at all. I am just stating facts, even though I said IMO. I had no idea Proenza Schouler and Dsquared2 were not considered major campaigns when they are both shot by major photographers. What is mid-level about Proenza Schouler though? If we are willing to get super technical, then Lacoste is not blue chip and neither is Calvin Klein Jeans (so off goes Joan). Might as well take Constance off all together. Bottega Veneta is not blue chip and with a change of photographers I'd say neither is Chloe. So by technicallity in the Fashion Elite Handbook I guess Gisele takes the cake


i apologize, i forgot

lol are you kidding me??? Bottega Veneta is very prestigious way more prestigious than Proenza and Disquared2 combined Chloé is not bad either.

 

[Forrest]

Back to topic:

See by Chloe; M: Josefien Rodermans; Ph: Josh Olins; Info: superyoung.tumblr.com

 

[fujiko]

scanned by me from elle italia feb. issue
Alpha by massimo rebecchi

 

[*Bianca*]

HOBBS - INVITATION SS12
P: David Slijper
M: Caroline Brasch Nielsen

lebook

 

[bilQuis]

Carven S/S 2012

snapped by me

 

[tentalicious]

Isola Marras Spring/Summer 2012

[zinio.com]

 

[tarsha]

Uniqlo S/S 2012

facebook/model plus

 

[TREVOFASHIONISTO]

lol are you kidding me??? Bottega Veneta is very prestigious way more prestigious than Proenza and Disquared2 combined Chloé is not bad either.

ive never thought of Bottega Veneta to be a campaign that is considered blue chip, but probably mid-level. I didn't say it was more or less prestige than Dsquared2 I was going a long with the post to who i responding to who said Natasha's campaigns are that big so I said then maybe we should consider the other campaigns that aren't really that big of a deal. Bottega is one of them. It never has been one of those campaigns that makes a model successful. Most established girls end up getting it. Karolina, Liya, Karmen, Anya, Kasia, Isabeli, Alla, Sigrid.. none of these girls relied on Bottega as a career changing moment

 

[alonsoJonathan]

i find Dsquared2 to be in the same level at BV.
n is even a big deal for a model to have it as a OG.

 

[Forrest]

the mods should put the models ranking back and clean the comments in this thread, this thread isn't about rumours and confirmations anymore!!!!

 

[congacon]

i find Dsquared2 to be in the same level at BV.
n is even a big deal for a model to have it as a OG.

i think u should have done your homework first before making that statement bc bv is a thousand times more prestige than dsquared. this is the company that has a history which goes back all the way to the 60s. and according to wiki it has 140 stores worldwide. and in term of sale im sure it is way bigger than versace.

if you open a magazine then it will be likely that you will see a bv ad but dsquared is nowhere to be found in most magazines bc it's a tiny fashion house.

where is stellar mccartney?

 

[kournikov]

So I'm assuming all S/S 2012 is posted here?

 

[tarsha]

Agent Provocateur S/S 2012 : Mylène Jampanoï by Jordan Scott

AGENT PROVOCATEUR’S SOFT FOCUS: Agent Provocateur is exploring a more romantic side for spring. The luxury lingerie brand’s latest ad campaign features French actress Mylène Jampanoï and a gaggle of models in a Seventies-inspired series of soft-focus images.

“I was looking at [photographer] David Hamilton’s images and watching lots of soft-focus movies like ‘Emmanuelle’ and ‘The Story of O,’” said Agent Provocateur’s creative director Sarah Shotton of her inspirations for the campaign. She noted that she wanted to illustrate that Agent Provocateur is a label that can appeal to “lots of different characters of women.”

“Some people are a little bit scared of getting through Agent Provocateur’s shop door, and the campaign was a way of us saying, ‘it’s not all about Miss Whiplash,”’ said Shotton.

Shotton tapped director Jordan Scott to shoot the campaign as well as a series of accompanying short films that will premiere on Agent Provocateur’s Web site during the season. Scott, who is Ridley Scott’s daughter, is known for her film “Cracks” and short films for Prada, alongside a raft of commercials. She achieved the hazy feel of the images by shooting the pictures with silk stockings over the lens, Shotton explained.

To accompany the campaign, Agent Provocateur will produce a magazine to be carried in its boutiques that is reminiscent of a vintage Seventies title.

wwd.com

 

[honeycombchild]

Karen Millen - Tali Lennox


Vogue.co.uk

 

[fujiko]

scanned by me
Miss Borsalino (half pics)

 

[Northern Star]

The Kooples S/S 2012 - Irina Lazareanu


(my own scan)

Also features Pete Doherty.

 

[congacon]

darn i miss irina. i hope she'll get more works soon. her unique look deserves more work.

 

[honeycombchild]

Irina has also done Aubin & Wills this season.