Sabato De Sarno - Designer, Creative Director of Gucci

[FashionPower]

We are fully into Cruise, close to Spring Summer drops in stores and we can definitely say that also the Sabato Fall Winter collection is a commercial flop. The Spring Summer collection was a no brainer due to the level of blandness and basicness, but I am surprised the also the winter collection flopped hard too cause it was a huge Improvement in terms of design and aesthetic, especially for the accessories proposals. But apparently the vision was too weak to make someone want to buy the crystal pumps, the horsebit cuissards or the GG Milano bags.
I am expecting the Cruise collection Will be a flop too with the Spring Summer 2025 showing weak signs of commercial success, based on how well was received.

 

[FashionPower]

NEW FLOP ALERT!
NEW FLOP ALERT!
New gift campaign, third chapter with...GUESS WHO? Solange and Tina Knowles! Can you name someone more random to become the face of one of the most important and renown brand in the world? What's next, Jeffree Star for Saint Laurent under Cedric Charbit?
Maybe Zanola is a Beyonce fan, so they picked up the second choice due to budget constraints...who on earth is interested in Solange and her mother? NO ONE. Tina's botoxed frozen face definitely fits the Sabato aesthetic, elevated Zara...am I right?

PLEASE LET THIS NIGHTMARE END ASAP!!!

 

[jeanclaude]

I would love to see Sabato and Solange alone in an elevator...

 

[Lola701]

I love Solange.
But tbh, he could have the ghost of Prince on his campaigns that it wouldn’t change anything: the products and the vision are still not there.

 

[NoInvite]

Solange wouldn't be caught dead in that bag.

 

[FashionPower]

Solange wouldn't be caught dead in that bag.

Same with Kendall and Bad Bunny carrying tacky bright colored Savoy duffles.
These kind of people get crocodile Hermes Hacs or Bottega intrecciato duffles, not canvas monogram with GG...
The disconnection between their ambassadors and the fashion proposition is hilarious honestly, like those influencers who get invited to Miu Miu and CHANEL shows, have their closets full of Hermes but end up doing cheap Instagram adv for Revolve, Liu Jo or Pinko just to grab that cash.

 

[Nimsay]

Being out of touch in fashion is beyond absolutely unacceptable. .... Who actually thinks Tina Knowles is anyone in 2024? Only someone who lives in an irrelevant bubble would even think of this person. Irrelevant bubble dwellers have no place in fashion.

Has sabato been anywhere? Its embarassing being this tone deaf in 2024. Its the equivalent of playing with LEGOs in your 30s.

This is the old way of doing things.

 

[NoInvite]

Hardest working prop in the industry = the gucci trolley.
A part of their 4 chapter campaigns for holidays.

 

[carla56]

Hardest working prop in the industry = the gucci trolley.
A part of their 4 chapter campaigns for holidays.

lol the other day I took a screenshot of all of them and put them side by side to see if it was the same exact cut-out shot or if at least they were different shots (yes, I had nothing to do )

 

[Nimsay]

I wondered the same...

This makes Vuitton's luggage ad shot in the swiss alps look like Cinema...

 

[jeanclaude]

Next step will be using a supermarket cart, because they are improving more and more in how to cheapen Gucci image to the max...