After watching the behind-the-scenes video, I get the real sense behind the editorial. It was inspired by the sixties, Alexa's favourite decade.
Personally I think simple shoots tend to work. UK Elle is usually overdone in terms of trying to hard. They do simpleness perfect, they underestimate that.
I feel this editorial is the first in a long time, where its clearly shown Alexa had an input. I appreciate it all the more.