UK Vogue June 2009 : Natalia Vodianova by Mario Testino

Though I would go one stage further and say that 'using sex to sell' has been momentarily replaced by a new form of nudity and body focus - 'distortion sells' - as evidenced by the text on this Vogue, and by the Vanity Fair coverline stating why we should be interested about the concept of Jessica Simpson.

It's not about the simple and glorious sight of someone's boobs any more, it's a lot more neurotic than that. Because these are felt to be desperate times in the magazine industry, the tabloid tactics - and subject matter - these editors once considered themselves 'above' are now heavily incorporated into their own survival strategies, thinly clothed in a Vogue veneer.

It's difficult to precisely communicate what I'm trying to say because it veers into subject matter we aren't supposed to discuss outright, so my words are tied - but I don't find the coverline focus on the subject to be at all edifying, although it probably will spark some appeal on the newsstand. It's a commercial exploitation of the dark side of people's interest, whereas before, such magazines at least tried to stay on the right side of how to sell the subject to their readers.

well said. i'm not an expert, but sometimes i'd like to see one idea, one project, one perspective on fashion mags. instead everything looks so clumsy and improvised... and sexist, of course.

anyways, i can't wait to see my daria!
 
Horrible cover, so tacky :sick:
Lara's and Guinevere's eds are great!
 
That cover shot looks like it belongs on the Playboy cover not Vogue.

I was just about to say that :rolleyes:

So far I love Lara's ed, of course, plus Guinevere's one looks great too! :heart:
 
yes, tacky cover.
I do love Guinevere's ed though, but Paolo can do no wrong with me. Jourdan looks so incredibly young in this issue!
 
^ so incredibly young?
but she was `born 3 August 1990`-18 years old... isnt she young?
 
there's something about Natalia's cover that i really enjoy. it's not the actual image, but the idea of it, which naturally had to annoy me as most of people criticizing it here. but what i really like about it is that this image isn't meant to look like something it's not. this is a girl who can sell with a body that is worth celebrating... and then there's nothing else behind it. it's not glamorous, it's not over-conecptualized, it's not tricky. it's a body. it's THE body. i think Vogue made a good thing being just honest. at the end of the day it's not what you get in fashion industry really often.
and i loved Lucinda's work here. knowing her addiction to layers and mix'n'match of colors and textures it's really surprising to not even have a piece of jewelry (the hottest ticket for pr people, btw) in sight. i find it really inspiring. well done.
 
i went through this today, personally i really like the cover. daria's editorial is really boring though imo

jourdan looks pretty though :heart: and natalia looks good in her editorial too
 
I got this issue and FINALLY it's a solid issue. Of course two of my favourite models are on the main and supplement cover (although Natalia's does nothing for me :().

I actually loved Daria's ed, it was standard but she looked stunning.

It's weird to me because,

Jourdan's ed was very Teen Vogue
Daria's was US Vogue with better styling
Lara's was very i-D
Guinevere's was also quite i-D

Tiiu also has an ed in the supplement by Yelena Y, with fake animals and tropical set.
 
The Tiiu ed by Yelena Ymchuck sounds quite interesting. Too bad it's not in the main issue.
 
the cover is HOT

and I really like the Roversi ed, and I am not a Roversi fan in the least.
 
despite all my love for daria, title of her editorial doesnt make me so enthusiastic... another exotic colonialist editorial?

Spot-on I'm afraid. Is it just me or is there an editorial named "An Indian Summer" in every magazine.... ever?
 
I'm happy about this total overload of the usual suspects everywhere, because i feel like after this cycle of Daria, Lara, Natalia everywhere, there will be a want to see a whole bunch of fresh faces, and I can't wait for that!
 
has Natalia's ed been posted? does she have one? I think, I missed it


huge thanx for the scans!
 
Natalia is too sedated to make people's genitalia tingle, she's too tamed to pull of the type of appeal they have attempted.
Have you seen her work for CK? Natalia can be very sexy. In this shot - not so much. I don't know who would be. Gisele? Poly? Possibly. But the shot is kind of lame.
 

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