UK Vogue September 2021 : Gemma Chan by Hanna Moon | Page 5 | the Fashion Spot

UK Vogue September 2021 : Gemma Chan by Hanna Moon

I think this is just beautiful. I will buy my first UK Vogue today! London looks spectacular, and of course the lovely Gemma is always perfect. Perfect choice of cover star.

BTW @MulletProof I don't often disagree with you but I do have to tell you that Crazy Rich Asians is a fantastic movie! who can complain about 2 hours of Henry Golding...
 
Wunmi Mosaku deserves a cover, shes stunning in that editorial
 
I am so so happy for Gemma. This is nothing but iconic.
 
This is not a comment about this specific cover, which I adore, but a reaction to the conversation earlier in the thread and the state of fashion in general: I think we're all ultimately lamenting the same thing, which is the pervasive mediocrity that has overtaken fashion and fashion magazines. Unfortunately the decline in quality has coincided with the separate uptick in diversity and so the two conversations have become linked. The magazines themselves fuel that discussion though; we're being doled out poor work and expected to lap it up because hey, at least it features a diverse cast! Why can't we have the amazing diversity we're seeing and also have the final result be of a high standard? It's frustrating because we know it's possible, we actually can have the best of both worlds.

Personally I think Edward does a great job at this. I don't love everything he does, but I do like his approach. Although at times it does feel like they make a big deal out of said diversity, I don't think it's as often as we perceive it to be. Maybe in the beginning, but more and more it seems like they put the covers out and the diversity conversation unfolds on social media and forums like this. Having said that (and perhaps contradictorily) I can't blame them for the times they have made a point out of how they're diversifying the magazine: unfortunately you have to really hammer it home and spoon-feed this new online generation in order to really land the plane. Look at Anna; she had much more diverse cover stars through the 10s than her contemporaries but no one cares because you have to do your research to recognise that. However, I understand that Anna is obviously far from perfect when it comes to this matter.

We're in a unique phase, it's a transition period. In order to get to a time where a diverse magazine is the standard, you kind of have to go through this period of "firsts": first black photographer, first time there's been three non-white cover stars in a row, first asian woman on the September issue...or whatever the case may be. Hopefully we come to a place where, as in this case, magazines can put out an issue with an asian cover star shot by an asian photographer and don't feel the need to legitimise it with a think-piece. It takes time though.

I, for one, enjoy Edward's Vogue on the whole. The Malala cover for example: I like that he gave us a new personality for a Vogue cover but they hired a fashion photographer to shoot it and it still felt like a fashion portrait and story. Imagine if it had been US Vogue: it would have been some tacky Annie shot of Malala sat at her desk. I'm all for new faces, new beauty standards and levelling the playing field; just make sure you remember to deliver us a fashion magazine and not a PSA.
 
To my mind, the pervasive mediocrity is the natural end result of the internet providing everyone with a way to communicate and create content.

We used to live in a world where the media would gatekeep what we saw, but the positive side of that was the expectation of a certain standard of content. In sweeping away the old forms of control, we also sweep away the quality control. The doors are now open to everyone, but it means we have to wade through an ocean of content without any sense of direction.

Diversity is not to blame for mediocrity, what diversity needs is people of vision who are brave enough to create and structure a fashion world with new standards, rather than trying to create content which is deliberately dumbed down to appease masses of people.
 
After seeing the issue, I don't hate it. I mean, yes the content isn't necessarily memorable, but the thing with Edward's Vogue for me (in contrast to Anna's) is that there is a focus on fashion.

What I think Edward really gets right is striking the balance between established and new creatives. I mean, British Vogue is really the only Vogue that regularly features established names like Sims, Walker, Meisel, Knight, M&M, McDean and I&V alongside new (and often British) talents like Charlotte Wales, Jack Davison, Rafael Pavarotti and Scott Trindle. I think it gives his Vogue quite a nice visual texture and is a real draw. I'm always interested in who is shooting the covers and who will be featured in the issue, despite often being disappointed with the results. But I still like that I get a sense of buzz and excitement with his Vogue.

In contrast, Anna seems to have completely given her magazine over to newer talents like EJG and Tyler Mitchell and Stefan Ruiz, who just don't have the experience in anchoring a magazine like Vogue. I get that her established photographers (Demarchelier, Testino and Weber) were all banished from the industry, but why not reach out to the likes of Sims, M&M, Klein, McDean, Meisel in that moment while also featuring newer talents, who would be able to learn and grow in her magazine? I mean, she has the budget for it. US Vogue looks so much like a weird mix of Dazed and i-D these days because the talent she is relying on to carry her magazine is just not experienced enough for the job.

Oh gosh, sorry for going on a tangent there, but it's always been something that has bothered me. Anyway, I don't mind the content of this issue because at least it feels kind of like Vogue to me.
 
To my mind, the pervasive mediocrity is the natural end result of the internet providing everyone with a way to communicate and create content.

On contrary, some Instagram (fashion) influencers - Leonie Hanne, for example! - with their iPhones and vlog cameras only, create a waaaaaaaay better content than those spoiled and entitled "big names" (fashion photographers, stylists… basically the whole production crews!) with virtually unlimited budgets and resources.

So, instead to stepping their game up and to put "pervasive mediocrity" in its place, a true professionals just opted to lower the bar and to "go with the flow".

Well, NOT very professional after all, isn't it?
 
A quite mediocre September issue really. It's feel like August rather September.

I feel really underwhelming by Gemma editorial, it's too short. It's like they only have 30 minutes on the boat with her. And the only "style by moi" I want is from Carlyne.
 
358 pages. Not a fan of this month's editorials except for Rafael Pavarotti's.
Gemma's cover story has 8 pages with 4 photos.


About the 'New Beginnings' concept:
upload_2021-8-7_2-4-47.png
vogue uk's digital edition
 
The hypocrisy of some people makes me chuckle, so much for diversity when it is an Asian on the cover. Suddenly everything is “bland, mediocre, who is she? why is she on the cover? this is not good…”.

I do like the content, it is not the best, but it is much better than Vogue US. Gemma looks good, albeit the story is short, she looks glamorous and the sight of London being so romantic as a background, this is good and simple, and makes me smile. Kudos for them on doing this silently and without the hype. I can smell the Thames (in a good way) as I walk on by the Bank from these pictures alone. Good in a simple way, nothing groundbreaking or provoking is good for a change.
 
First and foremost, it’s an absolute delight to see Gemma. I just adore that woman, as unexpected as it may be to see her on a September cover, and I think the result turned out beautifully, though the length (or lack thereof) of her cover story is making my brain boil ever so slightly.

Re: diversity as we know it in fashion, especially within Vogue, I think the element many are missing is, at the end of the day, these publications are part of larger corporations, so performative acts are almost expected from those highest in power, especially when the teams behind the cover, editorial, or online story don’t quite resemble the model cast to the same extent. Additionally, models don’t have creative control over the vision the team decides to put them in for each job, so they’re not to blame for the lackluster quality of a cover, nor the exact shot(s) that gets chosen to be published in print. Therefore, I agree there’s little to no correlation between diversity & quality of a magazine, but equally as much agree that diversifying a magazine must come out of a genuine desire to ensure all are represented rather than a desire to obtain more income from a larger range of consumers… & it’s EXTREMELY easy to tell the difference. Edward’s Vogue is a rocky road for me, as he seems to base many of his executive choices off of who’s closest in his circle, who he trusts as a friend, who he’s known the longest, etc… but he does a phenomenal job at continuing to concentrate on the heart of fashion, ensuring each cover subject is allotted a shoot of a lively & dynamic nature (as compared to some incredibly depressing publications), and generating discussions needing to be had in the eye of the public. And I think the idea of a diversity hire can play true on occasion, when it’s evident a publication looks to check some boxes, but let’s not put our anger towards the models themselves for wishing to be the role model they presumably didn’t have many of growing up & instead being pigeonholed and typecasted by the higher powers of the fashion industry. It’s tiring.
 
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After seeing the issue, I don't hate it. I mean, yes the content isn't necessarily memorable, but the thing with Edward's Vogue for me (in contrast to Anna's) is that there is a focus on fashion.

What I think Edward really gets right is striking the balance between established and new creatives. I mean, British Vogue is really the only Vogue that regularly features established names like Sims, Walker, Meisel, Knight, M&M, McDean and I&V alongside new (and often British) talents like Charlotte Wales, Jack Davison, Rafael Pavarotti and Scott Trindle. I think it gives his Vogue quite a nice visual texture and is a real draw. I'm always interested in who is shooting the covers and who will be featured in the issue, despite often being disappointed with the results. But I still like that I get a sense of buzz and excitement with his Vogue.

In contrast, Anna seems to have completely given her magazine over to newer talents like EJG and Tyler Mitchell and Stefan Ruiz, who just don't have the experience in anchoring a magazine like Vogue. I get that her established photographers (Demarchelier, Testino and Weber) were all banished from the industry, but why not reach out to the likes of Sims, M&M, Klein, McDean, Meisel in that moment while also featuring newer talents, who would be able to learn and grow in her magazine? I mean, she has the budget for it. US Vogue looks so much like a weird mix of Dazed and i-D these days because the talent she is relying on to carry her magazine is just not experienced enough for the job.

Oh gosh, sorry for going on a tangent there, but it's always been something that has bothered me. Anyway, I don't mind the content of this issue because at least it feels kind of like Vogue to me.

Yes. There’s at least some semblance of effort with Edward to evoke fantasy high fashion imagery once in a while— even if it’s all on the cheaper looking side. And for that— and despite a weak September issue, Edward is admittedly a stronger editor than Anna’s becoming. She’s always been a businesswoman, but it’s all she is nowadays without a whiff of creativity. The only story that caught my eye is “Call Me By My Name”. Alasdair’s efforts are rather tepid and random for some reason here, which is unfortunate since Kai-Isaiah Jamal— looking like the lovechild of Erykah Badu and Me'Shell NdegéOcello, possesses that brand of strong bone structure that would have been captivating had the photography and styling had a solid direction and an evocative attitude to suit such an individual. Even after all these years, Edward can’t seem to wrangle in a cohesive issue that sets a mood. He’s all over the place but that’s fashion these days.

(Underwhelming fashion presentation aside, can’t help but give a little more respect to Edward for subtly supporting the Hong Kong pro-democracy movement by not only casting a Hong Kong Chinese on his September cover, but also feature a story on Hong Kong pro-democracy campaigner Nathan Law. This may not mean anything to the majority of people, but it does take balls to show the slightest of support for HK in the face of mainland China’s dominance not just over Hong Kong but the industry. I may not like his Vogue, but he’s absolutely showing some rightful defiance against the CCP when others :coughAnna:cough: wouldn’t dare. Every small gesture of defiance against the machine are still highly appreciated in these dire, corporate days.)
 
This new beginnings thing could be ironic fun if all of this wasn't so disappointingly pathetic.

Loved Gemma as Mia in Humans and love thats she's scooped the Sept cover but pretty much hate everything else this dying publication has to offer us. Vogue US was worse though.
 
It's flat and boring but it looks like a Vogue issue in comparison to Anna's US Vogue OMG ahahah. I mean Edward is doing an ok-ishh job but at least he shows FASHION.
 
Finally lol, that 'you can complain all you want but it's not changing any time soon!' sounds like something so capitalistic can be above criticism. It shouldn't be, right?, unanimous worshipping smells like indoctrination or worse, apathy. Questioning intent or dismissing based on intent (regardless of the visuals) shouldn't be seen as an attempt to 'destroy'. The markets are more volatile than ever, I wouldn't be so quick in assuming something's not changing any time soon, remember when fashion circa 2010 could not see a day without the same-looking simpletons that all seemed plucked out of the same village somewhere in the Netherlands or Poland? (the Jagodzinskas, the Cato, the Marloes, repeat), and fashion seemed resistant to the criticism it did generate but one day, it did move on and went after the exact content that criticism was about?. Fashion is starved for approval, it's really not the other way around..

Oh it's entirely possible that things will change eventually, I just don't think anytime soon.
Because what makes this moment we're in so unique is the nuances. It firstly intersects with politics and current affairs and actually expanding on a global scale to the point that other industries are co-opting the movement. So even if fashion moves on from the diversity focus, I doubt other more conservative industries such as finance who don't change with the wind will as well.

So you know there was a similar movement in the 80s under Grace Mirabella where she prioritsed racial diversity and women entering the workforce. It mirrored society at the time but within the fashion context, it was almost exclusively centered around American Vogue. In fact, her tenure was famously considered out of touch with fashion, especially from the HF set.
This time around it's way more global, especially with Conde Nast globalisation model being rolled out. It will mean that editions who never bothered to have that conversation, will have it as well.

I remember fashion in 2010. The appalling diversity stats were highly criticised by mainstream media and outsiders mostly. Oh yes, and also a small cluster within tFS. But for the most part magazines and brands just went about their business because there was no financial incentive for them to change their ways. You remember the excitement about Vogue Italia's Black Issue on here which was in fact a 'themed' issue? Imagine using black models as a theme. These standout comments who were actually ahead of their time were buried under endless posts of 'OMG Sessilee! :buzz:, 'where's Tyra? :(, and '20 pages and still no scans??? :angry:, all mostly praising a token issue.
The point I'm making is that until there's some sort of public outcry against diversity, I doubt it will change soon. There is actually a lot more push FOR it than AGAINST it, and it's coming from areas where you'd least expect it. China, for instance, who are running their own checklists to see how many models of Chinese origin are featured in shows etc and at the same time using that as a deciding factor for supporting a brand.

I hate the idea behind this issue, they are simply stunning women they shouldn't be pigeon holed inside a "black issue" .

And it baffles me why they had to choose Naomi, doesn't she have enough exposure? :shock: Why not chose another girl less well known to give her an opportunity to shine? And on top of that she looks terrible, is she using fillers on the lips?


Yes, it's quite a lot of reaction, and justly so. Some of those editorials are exquisite... but at the same time, this issue disturbs me. Its great that it exists to address an outrageous shortfall in seeing these women in mainstream magazines...

...but the dark side is, this issue - to me - also feels a bit like a fetish collection of black women, with their breasts out, or dressed up like Grace Jones, who might not be the best representation to hark back to, seeing as her image is about being a scary, almost inhuman thing.

Of course, there's more content in this issue than that, but those are the parts that have burnt into my mind. Dedicating an entire magazine to black models is better than not using them at all, but likewise, I can't help feeling a touch unhappy by seeing them all herded together in a 'speciality issue', and by a magazine that has featured black models on its cover about as often as US Vogue has done during the past decade, without having to operate under the same audience restrictions as US Vogue.

It's better than nothing, thank god it exists, but I'm cynical, and I'll believe this is an iconic issue rather than a speciality issue if-and-when I see its effects filtering down during the next year or so to other magazines. Those are the magazines I want to buy, black models in ordinary magazines, at ordinary prices, doing ordinary modelling things, and with no concept that any of it could be 'a collectors' issue'. Let's hope this issue helps that happen, but would you bet your back collection of Paris Vogue on it? For August, for September, will we move straight on to the next VI cover theme, and soon forget this issue ever existed with this much attention?

And just re your first paragraph, when you explain how diversity in fashion isn't purely for profit but can desentise people, yes that's certainly possible. Especially paired with the conscious/sustainable/anti-animal abuse living movement that also includes anti-animal abuse etc. This is what brands and magazines would LIKE us to believe.
But to be clear, it's still only a fringe benefit. Almost like patting yourself on the back for buying that overpriced Ashtrakhan coat because 1% is donated to charity. It's not the main aim for magazines/brands to feature diverse subjects because these magazines are not PETA. Their main aim is to sell a lifestyle and anesthetic. That Versace runway shot of Precious Lee in the lime-green micro mini dress was the most widely shared image on social media from the collection. And while everyone is screaming 'yay, body positivity' rightly so, Versace is still the one coining it because they've once again evolved their 'sexy' signature from female rappers to heroin chic to Gisele and now Precious. Throughout it all, they've remained profitable and that's the bottom line.

It's just hard relating to that "but I haven't seen a Sri Lankan on the cover, or an Mayan model! you're such a hypocrite!".. without feeling like you resent something for becoming a phony charity project but simultaneously.. you do want them to operate like a charity project..?

*cough* Phuel *cough*
 
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I got my issue in the post today - the cover is even prettier in real life. I just love the mood of it, it's so cinematic - and I love that she isn't wearing shoes: it's like she's left some fabulously glamorous party that raged til dawn and has taken an impromptu boat ride with a mysterious date she met that night to watch the sunrise over London. It's very evocative. The pictures inside are lovely too.

Interestingly the issue came with a letter from the Chief Business Officer. I think that's happened before but I can't remember exactly when; perhaps it's a common occurrence, I just don't recall ever noticing it until now. It's funny reading it along with Edward's Editor's Letter though and seeing how they're trying to spin the content sharing as some exciting global collaboration. God bless them for trying, but we all know what it's really about.

I was trying to avoid looking at previews on here so I got excited that it felt like a nice thick issue, but the contents aren't really grabbing me. Seems very much lacking on the fashion side. I'm not a big fan of Sims' work in the particular style he's used here - it's rather grim, and better suited to a November issue. Something more glamorous in its place would have been better for September. I'm probably in the minority but I always preferred the overly polished, commercial work that he did for US Vogue in the mid-late 00s - although there are echoes of that style in Daniel Jackson's shoot, which has some fun shots. For all the talk in the issue of new beginnings and the excitement of more fun and freedom this decade, I hope it translates to a new aesthetic because I am so over the glum, sparse photography style that's dominated the past few years.

I can't say that Edward has a good streak when it comes to September issues. Somehow he always ends up delivering a real gem of an issue for a random month; I seem to remember the January issue this year being unexpectedly full of good work. I'll have a proper read of it later, but here's hoping the October issue is more interesting.
 
I bought it :ninja:

the cover it’s actually very beautiful in real life but the fashion content inside is poor and pedestrian. nothing stands out.
even advertising wise I was badly impressed!!!

there are a couple of good articles, as always but that’s pretty much it.
 
love it

although Im not sure about the feet thing on the other flip cover

I guess they just need to show the London bridge
 

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