An extract From BOF article about this issue
“Emanuele Farneti has adopted a notably experimental approach since hebecame editor-in-chief ofthe magazine in 2017. Once, it was the apogee of the most glorious, artful fashion imagery in the industry. Now, it feels like the reflection of a young creative community. And that was why Farneti was drawn to Jones. He thought Kim had built something similar through “his great love and flair for surrounding himself with talented people.” Farneti felt it was a now-or-never moment to propose a pooling of the two communities. “At times like these, heaven knows how central the sense of sharing is to our lives.”
Jones seized the opportunity. “I wanted to express where we were in the world at the moment through this magazine, working with friends and people I love. But I’ve also asked people I don’t know to do things as well. I’ve just mixed it up, how the world should be mixed up. I think that’s something I’ve been missing.”
The issue’s cover line, “Many friends have helped us in writing this book,” adapts the first line of Virginia Woolf’s acknowledgements for her 1928 novel Orlando. “We thought that was a nice way to start,” says Jones, who is a Woolf obsessive. On one of the six covers, Demi Moore, star of Jones’ Orlando-influenced couture debut at Fendi, is holding one of Jones’ six copies of the book. Brett Lloyd is the photographer, Alister Mackie is the stylist, both of them longtime members of the Jones community. “We were looking at the classic Vogue covers, celebrating in a timeless way a woman who’s so beautiful at a certain age.”