I don't see the relevance to that statement? there are a lot of people on various publications that most of the general public don't know but buy it because they think it's beautiful and people will think this is beautiful.
You have a gorgeous mother showing off the new love of her life, her child, what isn't beautiful about that? So, no, I don't think that's odd - and Natasha is even more well known because she's now a global ambassador for L'oreal so some people may not know who she is, but will identify with where they have seen her.