Dolce e Gabbana used to be the brand that represented the Italian Luxury Fashion in 2000's. They had Gisele, Natasha, Caroline, Raquel, Gemma, Carmen... Such a sad story.
I remember that iconic FW 2007... the best models in the world reunited in one runway wearing those amazing dresses. The opening, the finale...
Now they don't look the same as before. Their creativity disappeared. What happened?
They have always been like that but the truth is that before, when they were together, people didn't care about their views on society. Now, people cares about whatever anybody wants to say.
About their creativity, i just think that they chased relevancy and it killed them. Personally, i was fine with their aesthetic from 2010 to 2014. I know it was a controversial era because we expected from them to give us fashion moments like before the crisis but truth to be told, they had to do it because they discontinued D&G and being repetitive was a way to really push forward the mainline aesthetic.
A decade ago, they were the first to embrace bloggers and now i think they are chasing whatever might comes. When the world will be tired of IG stars, they will refocus but they are dictated by the market when, as designers, and major ones, they are supposed to lead.
Their fashion is IG friendly because they are hiring any IG celebrity. They are copying Gucci and Balenciaga now because those are the hottest brands of IG. Stefano clearly loves the attention and like any IG celebrity, he makes sure to feed that love for attention.
Everytime we hear about a Dolce & Gabbana controversy, we have a show coming ahead. That's why i hate that we are feeding this.
Of course people are going to pay attention to the show of one of the designers who said "No" on a Kate Moss pic and "She looks ugly" on a Selena Gomez pic. To add more to the attention, he made Monica Belucci walk his show and guess what? Naomi Campbell AKA Kate Moss best friend is also there...
Listen, for him and his company, there's no bad publicity because as i said the people who are calling for a boycott are not even customers in the first place. They have their Haute Couture clientele, their IG obsessed clientele and their more classic one.
The brand is dead for people on the internet but it is more than alive in Real Life.