Lanvin for H&M (Update....Second Collection?)

[Street_a_Licious]

i'm so staying there over the night

 

[isa.b.elle.]

^you said it!for the first time with all the h&m collaboration..i'll do the same for sure!and i'll be ready to fight

 

[Street_a_Licious]

lol

altho i need to slow down the horses. we still haven't seen even a GLIMPSE of what will be sold. they're making the wait harder and harder, huh?

soon we'll find out who, when and where like one day ahead of release!

 

[TianSoFine]

I don't know about other places, but I don't think it will be too bad in Toronto. We also get the designer collabs but there's never much of a hype about it instores and items are available to the non-crazy folk. I remember it wasn't even too bad with Karl Lagerfeld.

 

[educo]

JESUS the bank account WILL BE updated to accommodate this. I cannot imagine how early people are going to be camping out for this. Myself included!

 

[FrenchCactus]

I've said this in another thread but since this one is more appropriate, I might as well rephrase my comment:

I am among the people who can't afford Lanvin, and I'm fine with that. I see Lanvin as a brand with an elitist positioning like Chanel and Hermès so I find it confusing that they would want to branch out into fast-fashion. I think it's also a brand that has to be deserved, so I don't like the idea of people wearing it for the hype.

IMO some H&M collaborations worked because they were complementary. For example, Viktor & Rolf were a young brand that wanted more recognition and press. Sonia Rykiel is very popular in France so it wasn't surprising from her part.
Again, I see Lanvin as a high-class brand so from my personal perspective, it will diminish its aura to be sold at H&M.

Here is Elbaz's take on fast-fashion in a style.com interview. Maybe he agreed to this collaboration because he was sick of other companies copying him?

The interesting thing is that luxury houses, a lot of the time, are companies that have this heritage. And the high street companies are almost working like start-ups. The one thing I find quite fascinating is that in art, in music, all this, if you, God forbid, copy a line from a book or you use some sort of ideas from a video clip of a musician, you are going to be sued for the rest of your life. In fashion I have the feeling that everything goes, that everybody can take it and use it like it’s theirs. And sometimes I have to tell you that I sit and work in the studio days and nights and weekends on an idea, and then a week or a month or two months after the show I see it everywhere, and I don’t know if I have to be happy about it or sad. I guess I decided not to look and wear, like, thick sunglasses in purple and red, so when people ask me, did you see, I say I don’t speak English.

 

[farou7a]

Lanvin For H&M?

LANVIN is reportedly collaborating with H&M. Reports were sparked after the high street chain released two ambiguous videos teasing viewers about its next designer tie-up. As of yet French fashion house have not confirmed or dispelled rumours.

Rumours of Lanvin's new venture come after yesterday's unfounded reports that Bottega Veneta's Tomas Maier is next in line to design for the Swedish fashion giant. The luxury label told us exclusively that Maier has no plans to launch a joint line.

The store has previously teamed up with Stella McCartney, Sonia Rykiel, Jimmy Choo, Comme des Garcons and Viktor & Rolf.

According to WWD, H&M will unveil its new collaborative design project on September 9.

vogue.com

 

[ettebe]

Great idea!!!!!!!

 

[LabelWhore4]

I think its weird that its going to be Lanvin for H&M and not Alber Elbaz for H&M.

 

[farou7a]

i think its just plain weird. period.

 

[masquerade]

I am excited!! This is the first design collaboration I have cared about since H&M expanded to my area!

 

[hautechild]

I don't like it. Lanvin and H&M aren't really brands that are cohesive together, unlike their other collaborations, and Lanvin are just one of the brands that I wouldn't ever want to see doing a high street line

 

[ParadEyes]

very interesting..

 

[emma peel]

is there a firm launch date?

 

[CharlottefromCA]

I don't like it. Lanvin and H&M aren't really brands that are cohesive together, unlike their other collaborations, and Lanvin are just one of the brands that I wouldn't ever want to see doing a high street line

I kind of agree in a way.. all I see right now are graphic T-shirts.. and cheap costume jewelry.

But Its Alber.. so I am hoping I will eat these words..

 

[honeycombchild]

It is 100% Lanvin, H&M have confirmed via this:

http://www.youtube.com/watch?v=HGd4d2fCljI&feature=player_embedded

He says in the video he prefers to think of it as 'H&M going luxury, not Lanvin going high street'.

YAY. Logo's cute too.

 

[honeycombchild]

H&M have confirmed, and on September 9th more videos will be released, hopefully showing some pieces of the collection.

Alber discusses the collaboration in the video, saying he likes to think of it more as H&M goes Luxury than Lanvin goes mainstream, and that it's about recreating the Lanvin dream for a bigger audience.

The logo's really nice, Lanvin H&M.

Saturday November 13th is the release date I believe.

 

[Royal-Galliano]

sounds superb!

 

[Thefrenchy]

H & M Hennes & Mauritz AB: LANVIN TO DESIGN EXCLUSIVE COLLECTION FOR H&M THIS AUTUMN


STOCKHOLM, Sep 02, 2010 (BUSINESS WIRE) -- Regulatory News:


H&M is proud to announce that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin's artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide. The collection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.

"H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world." Alber Elbaz, artistic director of Lanvin.

"We are thrilled about Lanvin's collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises." Margareta van den Bosch, creative advisor at H&M.

Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion powerhouse bursting with ideas and creativity. Alber Elbaz has pioneered there some of the biggest trends of the past decade - ribbon, bows, pearls, raw edges, sumptuous colour and metallic embellishment among many others. Alber Elbaz has a mastery of cut and an instinct for cloth which leaves a very personal signature on his work, ensuring that all Lanvin clothes are instantly recognizable. Since the introduction of a new menswear line in 2006, Alber Elbaz has also transformed the male wardrobe, bringing a relaxed elegance to men's clothing which is as special as the womenswear.

Lanvin is the latest brand to collaborate with H&M, with previous collections designed by the likes of Karl Lagerfeld, Stella McCartney, Comme des Garcons and Sonia Rykiel. In a new twist, the Lanvin for H&M collection will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at www.hm.com. Following the film's debut, it will be just three weeks before customers have the chance to get their hands on a covetable piece of Lanvin for H&M.

- MARKETWATCH.COM

DYING right now.

 

[Jacque Marcel]

this is gonna be nuts