...when i left,at 10.00 am, still a lot of items left in the Lanvin H&M aisle
and i got a nice pink scarf as present.But i was pissed because the black lace skirt was 20 euro more than in Nederlands...
I browsed the men's stuff in another H&M and everything looked cute but was too big on me. But everything was still available in all sizes.
), those went REALLY fast. last i saw, there was still lots of stuff left for people coming after 13:00. they kept on restocking, so i guess they made much more than with previous collections.

Doesn't that happen every single time when a collection like this comes out?
Mine's red and it looks cheap.

this is exactly the effect HM wishes for.
it gets worse every year.
the minor collabs (Sonia Rykiel, Matthew Williamson...) are mostly quite normal, no real riots for those. But the annual November big thing has been well planned and advertised to create the hype.
I queued only once, for the Comme des Garcons-collab. I arrived only half an hour before opening time at the Brussels shop and there were about 30 others waiting in line. No grouping, limited purchases at all. All was pretty civilized and got all the pieces I wanted.
miss the old days....
I didn't go today, it's not really my cup of tea.