image and story from papermag.com
Since they launched their artfully rendered punk-prep label in the fall of 2001, Libertine's Johnson Hartig and Cindy Greene have succeeded in dressing the best of them: Brad Pitt, Mick Jagger, Gwyneth Paltrow and Scarlett Johansson included, as well as Karl Lagerfeld, who, at last count, had 19 of their impeccably frayed dinner jackets hanging in his closet. (It's worth mentioning, too, that much of Lagerfeld's Chanel team tend to wear Libertine when they're not wearing their own.) And now, thanks to the ever-growing "masstige movement" (prestige for the masses), Hartig and Greene are set to dress the rest of Lagerfeld's team and everybody else. Come mid-July, they will launch Libertine for Target, a collection of 22 low-priced looks (a $40 pin-striped blazer is the big-spender item) that are "pretty true to the core collection," assures Hartig. As with Proenza Schouler for Target (of which Greene readily admits she bought $1,000 worth), the Libertine for Target collection is comprised of simpler versions of the label's most recognizable looks: There are the tie-front poet's blouses, the lace-trimmed lingerie pieces, the nipped-waist Victorian jacket and the Ivy League blue blazer, as well as the polo shirts, frayed khaki shorts and short rah-rah skirts emblazoned with the kind of ye-olde-England-meets-Edgar-Allan-Poe graphics that have become their signature stamp. For Hartig and Greene, who are currently working on a couple of high-minded collaborations with Parisian luggage maker Goyard and the artist Damien Hirst, it's a classic WASP-gone-awry collection, made even more subversive by going bargain basement.