fashionista-ta
Well-Known Member
- Joined
- Jul 14, 2005
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I don't think even the most popular models have the power we think they do, even the very celebrity ones.
Also, maybe she didn't think there was anything wrong with the concept. The same goes for Karlie in that geisha editorial and other famous girls in controversial eds/ads, maybe they didn't think anything was wrong in the first place so they didn't try to change anything.
And i say this as someone who really dislikes the instamodels. I think the blame should go toward Pepsi and their marketing team for appropriating something very serious to sell a drink. This isn't the first time a soda company went with the whole "world peace" angle, but it's been done more tastefully before.
Everyone but everyone has the power to say NO. Yes, most models probably don't have the credibility to get a concept changed (Lauren Hutton comes to mind as someone who might), but anyone has the power walk away from a project.
The commentary I've seen on the ad is focused on Pepsi rather than the model.
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And agreed ... basically everyone can afford a Pepsi, including people on the street and everyone in the third world (huge market for this and other utterly useless and even harmful products).