Model Behavior (PLEASE READ POST #1 BEFORE POSTING)

[GreyVetiver]

I feel bad for Kendall because she should have never been put in this position... Kris Jenner needs to find her another agency IF she wants to actually develop as a model... Thesociety does not look out for her best interest just their bottom line ...sadly.

Pepsi must have not even bother to test the commercial because if they did...they would know the backlash that awaits them...

She should be mature and educated enough to be aware of the concept. Oh wait...

And I know this is unlikely but I genuinely hope this could lead to the downfall of her modeling career, this girl just can't model.

 

[Zposen]

She should be mature and educated enough to be aware of the concept. Oh wait...

And I know this is unlikely but I genuinely hope this could lead to the downfall of her modeling career, this girl just can't model.

Even if she did not agree with the concept, she does not have the power to question it let alone speak up about it. Her agency has been promoting this ad for a while, her agents and key people at her agency, she has no powers as she is just a model. It would have been her agent who should have looked out for her, see if the commercial was tested but then again they only see dollars signs when they see her, so...

 

[kokobombon]

This could have happened to any model imo, I doubt any would want to turn down Pepsi...

 

[fashionista-ta]

I find it quite interesting that Pepsi included a personal apology to her in their statement.

 

[Zposen]

I find it quite interesting that Pepsi included a personal apology to her in their statement.

She is getting the most backlash.... much moreso than Pepsi as if Kendall came up and executed the concept...

 

[fashionista-ta]

Even if she did not agree with the concept, she does not have the power to question it let alone speak up about it. Her agency has been promoting this ad for a while, her agents and key people at her agency, she has no powers as she is just a model. It would have been her agent who should have looked out for her, see if the commercial was tested but then again they only see dollars signs when they see her, so...

Come on, she absolutely does have power. Not only does she have considerable personal influence, but every single one of us has power that would be enough to say no in this situation. I haven't watched the ad yet myself, but I haven't heard a single good thing about it from anyone who has--a diverse group. One story was joking that only this ad could bring everyone together right now

The only thing that prevents an individual, any individual, from having power is their own denial that they have it.

 

[Lola701]

This could have happened to any model imo, I doubt any would want to turn down Pepsi...

I actually don't think that it could have been that big of a controversy if it was with someone else than Kendall. She is paying the price to be Kardashian-related and people are offended by the fact that they choosed a Kardashian related personality to play this role.

Kendall, like it or not has a very powerful machine behind her. She could have said something about it. Maybe she didn't care at all and just wanted the check and the opportunity. I don't blame her for this but when you are not just a regular successful model, some choices needs more thought...

 

[kokobombon]

^I meant that even if they didn´t agree with the concept, a model wouldn´t turn down a big international contract like this one. And I don´t think that a big company like Pepsi would change their idea because the model (even Kendall) voice their disapproval. In this case, I think of Kendall as just a model and not a celebrity because Pepsi is an international brand and not many people outside US know or care that much about her.
The controversy is not about Kendall but people love to hate anything related to the Kardashians, to blame her is to distract from the main issue imo.

 

[jena92]

OMG the ad was awful. The concept was so stupid, can't believe someone thought that this was a good idea. And yes everyone should blame Pepsi because they came up with it but Kendall said yes to it. She is not just a model, she is also a celebrity and she has power. There is a reason they chose her and not another girl that would say yes to anything only because she is struggling to make money, kendall has a huge fanbase that can aford a Pepsi, she and her team knew all the details and said yes anyway (they propably got paid A LOT of money)

 

[Zposen]

Kendall has a huge fanbase but she is nowhere a Rihanna or Beyonce. Pepsi was using her for her popularity but they were also advancing her career as well. There is no way she could have said I want changes done if she felt the ending was inappropriate.

To keep in mind her agents promoted this ad intensely on social media. So she would have to against Pepsi and her own team to make changes. I do think her being part of her famous family intensified people's disgust...like if it was Bella Hadid sure she would get some flock but thats about it...

 

[squilliam]

I don't think even the most popular models have the power we think they do, even the very celebrity ones.
Also, maybe she didn't think there was anything wrong with the concept. The same goes for Karlie in that geisha editorial and other famous girls in controversial eds/ads, maybe they didn't think anything was wrong in the first place so they didn't try to change anything.

And i say this as someone who really dislikes the instamodels. I think the blame should go toward Pepsi and their marketing team for appropriating something very serious to sell a drink. This isn't the first time a soda company went with the whole "world peace" angle, but it's been done more tastefully before.

 

[magsaddict]

did anyone else watch Australian 60 minutes on Sunday? They did a story on eating disorders in the modelling industry. it was a little one sided, and i almost feel bad for the model agent Carole White, who came off as a stereotypical cold and heartless fashion person - she literally stormed out swearing. It mainly focussed on the french model, Victoire Macon Dauxerre.

 

[fashionkitten7]

Poor Kendall. She was clearly set up by her agent/agency. Nothing to do with her personally.

 

[Littleathquakes]

I wouldn't call it a set up. As squilliam and zposen mentioned, models don't get to see the final product until it's aired or published. Maybe she had an inkling of what the concept was about, and in her mind, it might've been something a bit more powerful than the reduced-to-hilarity masterpiece that was ultimately taken down by Pepsi itself. But even so, the backlash has more to do with how craptastic that commercial was rather than with Kendall. The Pepsi people saw Coke's ads where soda unites people, but in quieter environments, like during a break on the job, and thought maybe they can move that same spirit of unity into something that in real life is often far more violent than the caricature they put on display. Hell even the Chanel S/S 2015 show didn't come off as delusional as this Pepsi ad.

 

[dsamg]

Poor Kendall. She was clearly set up by her agent/agency. Nothing to do with her personally.

Yep, discussed in the Fashion Insiders Behaviour thread

 

[Benn98]

Just a question, why isn't Kendall repped by a powerhouse agency like IMG? If ever she needed an incentive to ditch her agency, now is the time. While not entirely without blame in this case, she's now been put in the most invidious position. It was the duty of her agent to vet the client, the concept, the execution. She's a celebrity model, so it would be foolish to act like whatever she does will not attract media coverage.

But Kendall aside, Pepsi is the true culprit. Even if we had Joan Small instead of Kendall, this campaign would still have stank to high heaven. Truly disgusting. But I find it interesting that the public at large just shrugged at Dior's 'we should all be feminists' t-shirts, yet people are all up in arms over this (rightly so!).

But if Cara can't behave during fashion shows, runway jobs, interviews and so on and son on, I wouldn't be surprised if she played the entitled c*** there too. But who's to say? We have no proof, unfortunately.

Purely speculation, but that sounded like something Cara would say. Maybe she's spending too much time with Karl.

 

[Runabout]

Although I hate Kendall as a model, after reading everything about the Pepsi ad here (I haven't seen the full ad, but I don't think I'd want to), I feel bad for her, and I believe that the commercial is no fault of hers.

 

[dodencebt]

A very distasteful ad, but I also think we shouldn't blame Kendall for it. I think she is the easier target here and that's wrong. An entire Pepsi team came up with the idea and hired a model (albeit a celebrity one) to star in the ad. That's most likely all there is to the story - it's not like Kendall was consulted about the creative process or the message of it.

On a side note, I involuntarily burst into laughter at work and spilled my coffee when I got to this:

kendall has a huge fanbase that can aford a Pepsi

 

[TREVOFASHIONISTO]

The whole big models dont have a say is BS. There have been plenty of times big models have said no to a job after reading about it and its their agency's responsibility to follow up. Im sure she was briefed about the concept way before shooting it. I've had smaller models turn down jobs because they weren't comfortable with the concept, and I was told through their agent.

 

[eizhowa]

From what I can understand, the objection to this advertisement has less to with the actual advertisement itself and much more to do with the current political climate. Whether or not models have a responsibility seems very irrelevant to me, because the team who made the advertisement and approved the advertisement carries so much more of the blame.

The ad would have happened regardless of whether Kendall participated. A 21 year old misreading the political climate is understandable. The people we should be mad at is the advertisment crew. They really should have known better.