Stars and glamorous VIPs were out in force to celebrate the unveiling of SWAROVSKI CRYSTALLIZED™ and international supermodel Helena Christensen's Unsigned Model Search winners Freyja McHugh and Reece Sanders.
Held at the beautiful SWAROVSKI CRYSTALLIZED™ concept store in central London; guests, friends of Helena and glamorous VIPS were treated to champagne, canapés and live entertainment whilst the new faces of SWAROVSKI CRYSTALLIZED™ S/S 2012 campaign, Freya and Reece, were introduced to leaders in the fashion industry.
The SWAROVSKI CRYSTALLIZED™ S/S 2012 advertising campaign featuring the two model search winners was shot by acclaimed photographer Helena Christensen and was unveiled at the event.
The campaign will be featured in the UK, the US, China and Austria throughout spring/summer 2012. The S/S 2012 collection will be available at the SWAROVSKI CRYSTALLIZED™ eShop and concept-stores.