Furla and I: this the new road taken by the Italian brand, known around the world for its accessories, for its relationship with the world of information and that can already be sensed in the claim that Furla has chosen for the new S/S 2012 campaign, shot by Francesco Carrozzini. The keyword seems to be simplicity, the expression of an elegance that doesn’t live under the control of trends, but that knows how to evolve in time with style, and a closer relationship between brand and client, through a product thought out to satisfy the need of a contemporary woman.
The campaign expresses perfectly the tie that Furla has both with art and with new talent, something the brand supports through Talent Hub: the campaign’s art direction, sophisticated and feminine, has been handed to Sissi, Italian artist winner of the 2002 “Premio Furla” and of the “Gotham Prize del Ministero degli Affari Esteri, Italian Cultural Institute of New York”, which she will receive in 2012.
The images by Carrozzini view in a new perspective the installation by Sissi. “The magic of every true artist is the ability to give shape to a thought. And in this campaign Sissi has been able to shape the values of freshness, essentiality, and elegance. Our values. The ones we share with the women that see their dreams and desires in our bags,” says Giovanna Furlanetto, President of Furla, commenting the choice.