has anybody noticed h&m now has a line dedicated to better quality clothing? i saw it in the mens section. its basic items made better and made with 100% cashmere and merino wool.
its not really promoted but it has a dedicated space in the store.
its not really promoted but it has a dedicated space in the store.

I'm pretty disappointed.
the collection looked way better in the campaign than in these pics....but most of the items are sooo crumpled, may be they look so bad & untidy because of it... 
