Their target audience is, you know, real people. People read blogs for inspiration, and I think blogs are way more influential than celebs, ie J-Lo. Would I wear something I've seen J-Lo wear? Hell no. I'd rather see how it looks on a blogger than on some mindless celeb who has been styled by MUAs, hair stylists and so on.btw...they've refused to lend clothes to celebrity but they gave them to bloggers...