Official documents? I'd like to see.
I'm not discounting that Flanders report but I also know that reporting on numbers like that goes through the PR grinder first. I've heard the product isn't moving the way LVMH would like. Maybe my information is out of date. Maybe this information only reveals part of the picture. Who knows. You don't have to believe me.
1.Christian Dior Couture is a public listed company. Even with just the Flanders news as a source, one cannot simply disregard it as a 'PR stunt'. Creative side of a business is indeed subjective and may be up to limitless criticism but no one can simply generate a figure and distribute this publicly without a solid evidence as this is not just unethical but illegal as this sort of information affect stock prices and especially in France this sort of thing is very tightly monitored by their financial authority. Simply, any news when it comes to the financial side of any fashion company wherever they may appear (WWD, Business of Fashion etc) as long as they are from the internal sources they are legitimate and not merely just a PR activity.
2. Also, even if the product isn't moving the way LVMH likes, then who cares? LVMH doesn't own Christian Dior Couture instead it is the other way around (latest info indicates that Christian Dior S.A owns more than 42% shares of LVMH). So either your statement is misleading or LVMH seriously needs to worry about anything else but their principal owner. I also doubt what you regard as an information is ever out-of-date. I mean, how long has Raf been with Dior anyway?
3. Like any other public listed companies, Christian Dior S.A financial information is always made readily available to the public. Get yourself informed at
http://www.dior-finance.com/en-US/
4. From the annual reports in year 2012 and 2013, Dior has enjoyed a steady growth in their consolidated revenue (sales
A growth of 19% in 2012 and 21% in 2013. I seriously cannot think of any kind of shareholder that is not happy with this kind of info (steady growth even after the Galliano-gate and reduced luxury consumption in China & Japan). In Mr. Arnault's Chairman's Message he also mentioned there was an increase in demand for Haute Couture collection (also stated in Auditor's note in revenue section). Again, everything in these documents are regulated so one cannot simply be reckless in what they say as one may end up in jail.
5. Christian Dior Couture is undoubtedly the most loved asset of the Arnault family. Unlike any other brands the family owned, they are much more careful and selective with Dior (imagine a mother with 10 children and Dior is her most favorite son). To think that they will let 'Raf and his assistant Peter to just fart around with their heads up their own arses' around the atelier (if this is indeed true) and allow another Galliano-gate to happen, they would be very stupid and reckless. With a proven track record of building what could possibly be the biggest luxury empire in the world, I doubt recklessness is a word best associated with the Arnault family.
While it is important to be opinionated especially in a thriving forum like this, I find it a more desirable quality to be informed. Rest assured, I surely do not believe everything you said but I think it is also important no one take anything you said as a quality information hence my thorough explanation.
We can all agree to disagree on Raf's creations at Dior. Well, that's the beauty of art & design they attract discussion and healthy argument. As long as we keep fictions out of the way, that is.