Lola701
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- Oct 27, 2014
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I suppose if you only look at red carpet styling, perhaps ones view on what a stylist does is quite limited. However, at the core, a stylist helps to cultivate and define a particular mood or idea someone has via what they wear (whether they are on a red carpet, an album cover, a magazine cover, a movie, a music video, or hell, a commercial for a new drug).
I do find it interesting that so many people, here especially, regard styling as BS or completely trivial. I could make that argument about many other careers in and outside of fashion, however, it doesn't make them any less important. I mean, if you remove a stylist from the equation in any of the aspects I mentioned above, what do you actually have at the output of something when you take into account how important visual storytelling is? Could you imagine a film without a costume designer (a form of styling as far as I'm concerned), or a fashion show that wasn't "edited" and just presented as just a mix of things (that argument could still be made in some cases, but I digress)?
I think there’s always that dismissive attitude towards celebrity styling because over the past decade or so, it has mostly been about « putting look 10 of a runway show on a celebrity ». Essentially there’s this consensus in TFI that I mean you needs to credit the original stylist who doesn’t get recognized really for it Art. If you hear the whispers around Law Roach’s styling mostly for Zendaya, there’s this formula of him doing (Look XXX + Louboutin So Kate/Pigalle).
That being said, it’s a lot of logistic indeed. But I think what is interesting about Law Roach and very particular with him is that he came with a plan. His biggest creation is Zendaya. He established her as a fashion icon and elevated himself. The goal was to get the contracts and the industry was also ready to open doors for him.
He created a new way to approach styling..
When Chanel officially started that Ambassadors thing years ago, none of those people had stylists and the cool girls who who had stylists were invited to shows, seen as socialites, received gifts and all.
If you think about Anna Mouglalis or Diane Kruger, when they became ambassadors, none of them had a stylists. They dealt directly with the PR at Chanel and for special events, Karl designed their clothes. In the middle of that they might have done a little beauty or bag campaign somewhere…
The celebrity stylists who managed to have a dual-career (celebrity/HF) usually already came from HF, where they made relationships with brands.
I’m sure @susseinmcswanny makes a difference between the work of a costume designer for a film/ music video/ show and the work of a celebrity stylist.
Maybe indeed that needs to be put into perspective: the celebrity is a project as much as a film or a play.