H&M by Mathew Williamson : Mathew Williamson & Daria Werbowy by Solve Sundsbo

[VogueElle Addict]

Photographer: Magnus Magnusson / H&M
HOT DAMN! That’s what I woke up to, IMO H&M started the trend of high-end designer with high-street chain collaborations. They had the best ones to date and this morning when I read my email about MATTHEW WILLIAMSON being the next designer collaboration after COMME des GARCONS I was out of breath!!!!
Per VOGUE UK, “It is an incredible opportunity to be working with H&M, creating a ‘Matthew Williamson for H&M’ capsule collection. I love the fact that H&M has created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world,” says Williamson, who will also make his first foray into menswear with the collaboration.
“Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look,” explains H&M’s creative advisor Margareta van den Bosch. “He is fantastic with piling on colour - it’s a very stylish collaboration for H&M, and very much in line with the way we’re thinking about fashion for spring/summer.”
Per WWD, the women’s collection is set to hit selected stores on April 23, 2009, followed by another range for women and men in mid-May. An H&M spokeswoman said the “exclusive” women’s range would be carried in about 200 stores, with the second delivery slated for all of its 1,700 stores. I can hardly wait! Your thoughts??
More pics after the jump…


Margareta van den Bosch with Matthew Williamson

Matthew Williamson

Nitrolicious.com

 

[VogueElle Addict]

MATTHEW WILLIAMSON is turning his hand - or rather face - to modelling.

The designer will front the campaign for his upcoming menswear and womenswear collection for high street favourite H&M alongside model Daria Werbowy, according to WWD.

Photographed in Mexico by Solve Sundsbo, the campaign marks Williamson's first foray into modelling and according to his business partner Joseph Velosa, it doesn't stop there - the designer will also feature in the H&M TV ads.

Matthew Williamson's H&M collection is set to hit stores in April.

Vogue.co.uk

 

[vogue28]

I can't see the pictures

 

[VogueElle Addict]

now?

 

[vogue28]

Yeah I can see them now, thank you

 

[cold_sun]

^the third ones not Daria

 

[vogue28]

^ I don't think them 3 pictures are the actually campaign

 

[cold_sun]

oh ok sry then

 

[VogueElle Addict]

nope they are the on launching

 

[kimair]

Matthew Williamson will be the face — alongside Daria Werbowy — of the campaign for his upcoming collection for Hennes & Mauritz. In the campaign, shot in Tulum, Mexico, Williamson models pieces from his men’s wear collection. The campaign, shot by Solve Sundsbo, will break in May, although no titles have been confirmed. The H&M campaign marks Williamson’s modeling debut, according to his business partner Joseph Velosa, and the designer will appear in the H&M TV ads as well. Williamson’s men’s and women’s collections for H&M bow in April.

wwd / january 29, 2009

 

[Street_a_Licious]

so, lemme get this straight... the collection will be available in APRIL and the ads will break in MAY.

anyone else perplexed?

 

[x_baldez]

daria and Matthew Williamson for h&m
http://www.javno.com/en/lifestyle/clanak.php?id=229440

 

[Nemezide]

where is Daria werbowy?
this blonde isnt Daria

 

[elsaskywalker]

absolutelly not Daria!!!!

 

[MissDIOR]

It's our own Eunka - Veronika Fasinova

 

[Street_a_Licious]

Eunka? sounds like "Oinka" "oink", like that sound pigs make.

 

[Alien Sex Friend]

girls looks like luca gadjus

 

[Alien Sex Friend]

btw, whos eunka?

 

[eunka]

btw, whos eunka?

That's me - Veronika Fasinova. Eunka is just a nickname.

 

[jacobs]

The campaign is lovely, I like the soft color pallette.