Well, what annoys me is the way how the fashion industry is being displayed. Of course everybody should be able to laugh about him or herself ( I do so often about the industry) but this is a bit like: those stuck-up b*%ches can't stand a Karl Lagerfeld dress is available for the the masses, it's ridiculous. I actually think H&M should have played a different game, they now are leaders instead of followers. The quickly adopt trends, but in the end most are copies. Now they have the chance to make leading designs and get the more conscious in their shops.