One thing that bothers me about love is that everything in it is so calculated. Like, of course everything in magazines is calculated, but Love seems to be almost a paint by numbers magazine. It constantly attempts to present itself as somehow "edgy" or "hip" (as seen with F/W 2009 issue) and it mostly fails.
Most issues of Vogue have a bit more (lol) "warmth" than Love, so I would disagree in saying that Love is on the level of Vogue. I own all the issues released so far (god knows why) but something really puts me off about it. It feels like this is just Katie Grand's forum to mess around with for a bit until she replaces Alexandra Schulman at Vogue UK, maybe that's why it doesn't feel as natural to me as most fashion magazines.