Signature9
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- Joined
- Aug 30, 2009
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for one,why is it all jumbled up as one? some of those aren't exactly mere style blogs. some of them are reportage/information blogs from professionals. such as...a shaded view,hintmag,ponystep,and jc report
secondly,style bubble...susie's blog has become as popular if not more than those in the top 3. it should have been second.
a bit weird they would compile a ranking list as such...i didn't realise blogging was so competitive?? silly.
Part of the process was to understand the larger impact of various types of blogs when compared to each other. This started as internal research, but we published it because we think bloggers in general don't get the recognition they deserve among some PRs, advertisers, etc. For style blogs, part of this can come from uncontextualized numbers. You probably don't visit Perez Hilton often or at all (not a bad thing), but the majority of the ads are fashion related. The idea of CocoPerez doesn't exactly make us warm and fuzzy inside, but on the next ranking it will probably make the list of top blogs. Not to mention that it launched with heavy support from the Gap. Why? Because there's still a heavy bias to raw numbers and demographics, and a lot of style blogs are off the radar when it comes to consideration for partnerships and more.
So, we're attempting to create a better measure. The ranking isn't perfect, and it will change and evolve with time - right now we plan to update quarterly. But it gives measured weight to the blogs that reach people.
As for Susie Bubble (as well as the Sartorialist), I'll refer to my previous comment about best vs. influential, but being part of the top 10 is nothing to sneeze at and puts her in very good company.