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Patrick Robinson for Target
- Thread starter lucy92
- Start date
i think target removed the links along with the proenza schouler items.
i found this tidbit on a blog on palmbeachdailynews.com
"Designer Patrick Robinson, who is a consultant to the Paco Rabanne label (also owned by Puig) but only through the end of this year, was seated beside me at the Herrera show. He has been working on a collection for Target that will be in stores this May. The collection is influenced by the kind of attire you might wear on a Greek Island during the summer, he said.
Robinson said that when he saw one of his first designs, a dress, fresh from its Asian factory, he told the Target people that "This would be great at $150."
Their response: "In what world are you?"
The dress will sell for $36. The most expensive item in Robinson's Target collection will be a $49 jacket."
i found this tidbit on a blog on palmbeachdailynews.com
"Designer Patrick Robinson, who is a consultant to the Paco Rabanne label (also owned by Puig) but only through the end of this year, was seated beside me at the Herrera show. He has been working on a collection for Target that will be in stores this May. The collection is influenced by the kind of attire you might wear on a Greek Island during the summer, he said.
Robinson said that when he saw one of his first designs, a dress, fresh from its Asian factory, he told the Target people that "This would be great at $150."
Their response: "In what world are you?"
The dress will sell for $36. The most expensive item in Robinson's Target collection will be a $49 jacket."
^ me neither.. I put his name inthe search box and other INT. designers for target came up..
Anything available for sale at Shop local?
I know Proenza. S items where available for sale, the reason why I'm thinking Items sold out so fast...
Anything available for sale at Shop local?
I know Proenza. S items where available for sale, the reason why I'm thinking Items sold out so fast...
lucy92 said:
Okay lucy92..
Way to go you insider
Thanks for the info..
I can't believe he would want to go up to 150..
That price is way off Target's price piont.
Target is trying to reach their target market..Selling an item for that price will
def. not attract customers IMO
outdoorminer
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Who's after him?
jun3machina
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OMG i really love this collection. I seriously hope that HAT is part of the collection. that is MINE!!!
june gloom
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I really love the linen jacket and the mint shorts with the tie, definitely going to have to get those.
kellynjane
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i really like some of the dresses!
KhaoticKharma
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I can't wait to see what Patrick cooks up for a cheaper collection. His should be the most "fashion" looking collection of all, considering his work at Rabanne was very high fashion. At least I hope it will be!
this is a pretty neat story on how the whole go international process works. i cant believe isaac mizrahi is going to have a bridal collection at target!!
Bull's-Eye Style
http://www.time.com/time/printout/0,8816,1594134,00.html
On a recent Glacial night in New York City, a gaggle of fashion editors flocked to a Seventh Avenue studio to sip piccolos of sparkling wine and collectively rhapsodize over a new clothing collection by Patrick Robinson for Target. "I want to order a few things," one editor blithely declared while admiring a rakish pleated dress with chocolate medallion print that will sell for $34.99 when it arrives in stores in May. Her Astrakhan coat and patent-leather boots might have been wildly expensive, but few—not even style arbiters—can resist the allure of fast fashion.
Absent from the preview was Target executive Trish Adams, the woman responsible for green-lighting the New York City designer as the retailer's latest glamorous liaison. Adams, it turns out, was more than a thousand miles away at the company's Minneapolis, Minn., headquarters. Nose down, no piccolo. Adams, like Gina Sprenger, her counterpart at Target's furniture division, is accustomed to toiling behind the scenes, brokering profitable alliances at a time when almost every mainstream retailer is craving a dose of designer cachet. These days you are nothing without your boldface co-conspirators. H&M has Madonna. Kohl's has engaged Vera Wang to produce an affordable line. Gap boasts dresses by Roland Mouret. Meanwhile, across the pond, Topshop has enlisted the taste and services of style icon Kate Moss. The upshot? Masstige has emerged as the look of the moment—arguably the biggest trend in fashion.
Behind each joint venture is a flurry of wheeling, dealing and massaging of egos. Suddenly the role of designer matchmaker is more critical than ever. "Our goal is to find people who share our philosophy on offering high-quality design for excellent value," says the razor-sharp Adams, who consulted 20 fashion luminaries in the U.S. and Europe for the store's GO International initiative before whittling the list down to a handful. In 2006 alone, Target partnered with Luella Bartley from London and Tara Jarmon and Sophie Albou, both from Paris, on limited-edition cheap-chic clothing collections. Behnaz Sarafpour from New York City was number four.
Keeping the lines voguish has ensured a stream of recent hits for Target, perhaps even a few bull's-eyes. In stores now is an effervescent new collection by the New York City--based sophisticates behind Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez conceived bustier tops, jersey dresses and tropical prints that evoke their main line in everything but price. "We want the customer to know it's authentic," says Adams, who joined Target in 1983 as an assistant buyer and was promoted to senior vice president of softlines six years ago. Authentic, relevant and fun are her buzzwords. Not surprisingly, they are Sprenger's too.
A recent runaway hit in the home realm was Isaac Mizrahi's collection of bedding festooned with large Pop-art poppies. "We thought it would be good—but it was great," says Sprenger, who joined the company in 1985 and became senior vice president of hardlines five years ago. She was instrumental in welcoming interior designers Thomas O'Brien and Victoria Hagan to the fold. O'Brien's lighting designs have resonated most brightly with customers, and you don't need to be Thomas Edison to work out why. A handsome desk lamp at Aero, O'Brien's high-end SoHo store, runs upwards of $1,000. The Target version, almost as spiffy, is a mere $50.
Cheap chic has street cred now, galvanizing a new breed of shoppers. If Karl Lagerfeld endorses H&M, the label shame is pretty much gone from any mass-market brand that has smarts. Target has long proved adept at assembling a dream team of cohorts from various disciplines. "Sometimes it's just in and out for one season," says Sprenger, when asked about the store's less triumphant partnerships. Philippe Starck's line was something of a storm in a kooky teacup. In contrast, the architect Michael Graves signed on nine years ago and is still going strong. Next up from Mizrahi: a budget-priced bridal collection.
The success of these numerous forays depends on an elaborate support system. Target takes care of the heavy lifting—fabric sourcing, sample production, marketing—and allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps keep costs down. "We have so much buying power that it drops fabric prices dramatically," says Adams, explaining why a cropped suede jacket by Proenza Schouler for Target sells for $139.99 while a jacket from its own line is likely to be 10 times as much. Or why an elegant beaded bag by Rafe has a $19.99 price tag. It's sticker shock in reverse.
Adams and Sprenger share an intuitive ability to foresee how a garment or object will best play for the store. They know their customers—or "guests," as they quaintly refer to them—better than anyone. The designers they partner with, themselves unassailable control freaks and not always familiar with the vagaries of large-scale production, are inclined to see their point. "It's like a whole new world to figure out," admits McCollough. "Target interested me because they are more mass market than my company," says Sarafpour. Exposure in 1,494 stores, as well as royalties, doesn't hurt either. Neither Target executive considers these arranged marriages a flash in a Graves-designed pan. For now, at least, a matchmaker's work is never done.
Bull's-Eye Style
http://www.time.com/time/printout/0,8816,1594134,00.html
On a recent Glacial night in New York City, a gaggle of fashion editors flocked to a Seventh Avenue studio to sip piccolos of sparkling wine and collectively rhapsodize over a new clothing collection by Patrick Robinson for Target. "I want to order a few things," one editor blithely declared while admiring a rakish pleated dress with chocolate medallion print that will sell for $34.99 when it arrives in stores in May. Her Astrakhan coat and patent-leather boots might have been wildly expensive, but few—not even style arbiters—can resist the allure of fast fashion.
Absent from the preview was Target executive Trish Adams, the woman responsible for green-lighting the New York City designer as the retailer's latest glamorous liaison. Adams, it turns out, was more than a thousand miles away at the company's Minneapolis, Minn., headquarters. Nose down, no piccolo. Adams, like Gina Sprenger, her counterpart at Target's furniture division, is accustomed to toiling behind the scenes, brokering profitable alliances at a time when almost every mainstream retailer is craving a dose of designer cachet. These days you are nothing without your boldface co-conspirators. H&M has Madonna. Kohl's has engaged Vera Wang to produce an affordable line. Gap boasts dresses by Roland Mouret. Meanwhile, across the pond, Topshop has enlisted the taste and services of style icon Kate Moss. The upshot? Masstige has emerged as the look of the moment—arguably the biggest trend in fashion.
Behind each joint venture is a flurry of wheeling, dealing and massaging of egos. Suddenly the role of designer matchmaker is more critical than ever. "Our goal is to find people who share our philosophy on offering high-quality design for excellent value," says the razor-sharp Adams, who consulted 20 fashion luminaries in the U.S. and Europe for the store's GO International initiative before whittling the list down to a handful. In 2006 alone, Target partnered with Luella Bartley from London and Tara Jarmon and Sophie Albou, both from Paris, on limited-edition cheap-chic clothing collections. Behnaz Sarafpour from New York City was number four.
Keeping the lines voguish has ensured a stream of recent hits for Target, perhaps even a few bull's-eyes. In stores now is an effervescent new collection by the New York City--based sophisticates behind Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez conceived bustier tops, jersey dresses and tropical prints that evoke their main line in everything but price. "We want the customer to know it's authentic," says Adams, who joined Target in 1983 as an assistant buyer and was promoted to senior vice president of softlines six years ago. Authentic, relevant and fun are her buzzwords. Not surprisingly, they are Sprenger's too.
A recent runaway hit in the home realm was Isaac Mizrahi's collection of bedding festooned with large Pop-art poppies. "We thought it would be good—but it was great," says Sprenger, who joined the company in 1985 and became senior vice president of hardlines five years ago. She was instrumental in welcoming interior designers Thomas O'Brien and Victoria Hagan to the fold. O'Brien's lighting designs have resonated most brightly with customers, and you don't need to be Thomas Edison to work out why. A handsome desk lamp at Aero, O'Brien's high-end SoHo store, runs upwards of $1,000. The Target version, almost as spiffy, is a mere $50.
Cheap chic has street cred now, galvanizing a new breed of shoppers. If Karl Lagerfeld endorses H&M, the label shame is pretty much gone from any mass-market brand that has smarts. Target has long proved adept at assembling a dream team of cohorts from various disciplines. "Sometimes it's just in and out for one season," says Sprenger, when asked about the store's less triumphant partnerships. Philippe Starck's line was something of a storm in a kooky teacup. In contrast, the architect Michael Graves signed on nine years ago and is still going strong. Next up from Mizrahi: a budget-priced bridal collection.
The success of these numerous forays depends on an elaborate support system. Target takes care of the heavy lifting—fabric sourcing, sample production, marketing—and allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps keep costs down. "We have so much buying power that it drops fabric prices dramatically," says Adams, explaining why a cropped suede jacket by Proenza Schouler for Target sells for $139.99 while a jacket from its own line is likely to be 10 times as much. Or why an elegant beaded bag by Rafe has a $19.99 price tag. It's sticker shock in reverse.
Adams and Sprenger share an intuitive ability to foresee how a garment or object will best play for the store. They know their customers—or "guests," as they quaintly refer to them—better than anyone. The designers they partner with, themselves unassailable control freaks and not always familiar with the vagaries of large-scale production, are inclined to see their point. "It's like a whole new world to figure out," admits McCollough. "Target interested me because they are more mass market than my company," says Sarafpour. Exposure in 1,494 stores, as well as royalties, doesn't hurt either. Neither Target executive considers these arranged marriages a flash in a Graves-designed pan. For now, at least, a matchmaker's work is never done.
Ilovelefashion
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I practically ran to Target in my high heels when I heard about Proenza Schouler for Target... but I ended up running in the other direction. The clothes just looked so odd to me, and cheap. Just.. so blah.
I hope this collection isn't the same story. I know it's impossible to have quality for a small price and all. But it would be so lovely to see some inexpensive clothing that has good shape and form. I'm just asking for someone who know how to cut clothing... without the designer price tag!
I hope this collection isn't the same story. I know it's impossible to have quality for a small price and all. But it would be so lovely to see some inexpensive clothing that has good shape and form. I'm just asking for someone who know how to cut clothing... without the designer price tag!
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^ I pretty much agree with what you're saying and I hope that designers will be able to create great quality, affordable clothing someday. Unfortunately, if you want quality you have to pay for it in most cases.
I did think that there were some good Proenza Schouler for Target items, but a lot of it looked cheap/poor execution, a questionable shelf life and the fit was off on almost everything. I could be a little biased because Proenza Schouler is one of my favorites and I am the most pleased with their Go International line so far.
Thanks for posting that great article, Lucy!
You're welcome to those that gave me karma & thank yous for linking to the official pictures.
I did think that there were some good Proenza Schouler for Target items, but a lot of it looked cheap/poor execution, a questionable shelf life and the fit was off on almost everything. I could be a little biased because Proenza Schouler is one of my favorites and I am the most pleased with their Go International line so far.
Thanks for posting that great article, Lucy!
You're welcome to those that gave me karma & thank yous for linking to the official pictures.
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