Prada S/S 2012 Milan

[xdieselx]

Her race car flame dresses are selling really well and so are the other RTW items and accessories. This collection is another hit for Miuccia in terms of retail sales.

 

[GivenchyHomme]

Interesting that they would come out with a resort-like collection at this time, are her race car flame dresses not doing well in the stores?

It's not resort. It's a limited edition line of only a few dresses and accessories. They launched a very similar line a couple of years ago that was only for a short time then resort followed.

From 2010:

Prada's new line of print summer dresses is in stores early and "selling faster than an capsule collection for H&M," reports Madison Avenue Spy. Why? Well, their '50s silhouette—nipped-in waist, bell-shaped skirt—makes them hugely wearable. Their prints—many of them vintage—make them unique. And their prices—about $750 to $850—make them more affordable than most of what Prada has to offer.
· Perfect Prada Dresses [Madison Avenue Spy]

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