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US Vogue September 2019 : Taylor Swift by Inez van Lamsweerde & Vinoodh Matadin

“I can say that Gigi is in one of my favorite fashion stories,” announced Anna Wintour, “but it’s in our next September issue...so I can’t show you the pictures just yet!”

So she was either lying to hype it up or purely delusional cause that's one of the most stupid editorials I've seen in my life. Adut is a beautiful model but her editorial is as boring as it gets. What a waste of Amber. Tyler's look nice but also rather boring. How many field locations does one fashion magazine need? They obviously have this new ''vibe'' going on but it looks so boring and lifeless and I'm tired of it.
Don't love it, don't hate it either. It's too bland for emotions.
 
Truth to be told, it’s a good issue. Not memorable or groundbreaking but it does the job well.
Unfortunately, US Vogue reflects our time so, we have those very inoffensive stories. You could think that the entire issue was submit to the « Social Media Censorship Commitee » before the printing.

I absolutely hate the « statue like pose » in the natural background thing but it’s all well executed.

The photographers, while good, lacks personality so the entire thing looks like a long ed, but the styling is good.

Very coherent issue.
And Kerby Jean Raymond is so cute!

^ Which is why I can't understand how the most powerful woman (not for much longer by the looks of things) and magazine in fashion has been choosing to fill their pages with millenial photographers and stylists for the last two years (they don't even have the good ones like Jamie Hawkesworth much anymore) instead of attempting to, you know, hire the most talented and competent people in the industry to bring in some "pull" factor into dying print pages?

Surely it must be a budget thing and the magazine can't afford the people they once had? Or that the icons don't want to work for US Vogue anymore?

Sorry, but I don't buy that the "new generation" are producing much decent or memorable work at all, let alone for this magazine. Where's the proof?

The review is poor, but expected. Maybe there will be a few decent images.

It’s funny your comment makes think about Anna’s recent comment when she said that she regrets not featuring more Newton’s work during her tenure....

While working for US Vogue is one of the biggest accolade a photographer can have, it also comes with challenges.

It’s not easy to tone down your aesthetic or your sensibility to fit in the American Vogue narrative. That’s why I was always a bit frustrated by MAS or M&M work at USVogue...

Anna was forced to get rid of her lucky trio. Thank god because I was tired of them but as said before, she has to make Stars and to include more young people.

I think that her Vogue is not ambitious enough so, the talents she uses are just right for it. I love Benjamin Bruno but I would hate to see him do a white background type of ed at US Vogue. He needs a full production...
 
Thanks a lot for posting the editorials. TZ001. the editorial are so sad and monotonous, .
I cant believe that 5 years ago we were all complaining about the photographer, stylists and Anna favorites . And now we have it , all new people , stylists, photographers .
Final result is a Depressive Mess . i dont get fashion right now.
And dont let me start with Vogue Italia new direction.....
 
Letter From The EICE3425B23-102D-4546-B9DB-155AA1D01448.jpeg9EE1CCEA-C1AC-495B-A08B-E94B05306568.jpeg
US Vogue Digital Edition
 
Why does everything look so lifeless, beige and to the point? Not even Tom Ford in some Estee Lauder-looking garden intrigues me. The only exciting edit is Easy Street by Carlos. That edit perfectly captures what American Vogue is about. And Oliver even managed to make Adesuwa look great.
 
I actually enjoyed Gigi's editorial - it's such stupid fun, I dig it. Looks ridiculous, but endearing. Too bad the photography is so gloomy. Couldn't they get David Sims?
 
Fot the first time, I got to appreciate a Tyler Mitchell ed. Thats one lovely ed.

The rest meh
 
This all reminds me of Vogue Australia when it was pretty good when they wood make average photographers turn in decent editorials that still looked that they belonged in Vogue.

That’s a compliment to Vogue Australia not necessarily to US Vogue although the Tyler Edit and especially Easy Street are decent enough.
 
I only here for Tyler’s and Oliver’s Ed!
 
"Easy Street" and the Tyler Mitchell editorial are both beautiful!

That shot of Joan Smalls and Anok Yai... wowww! I'm in love.
 
What’s the models, people in easy street?
some of them are Binx Walton, Ugbad Abdi, Joan Smalls, Anok Yai, Selena Forrest, Paloma Elsesser, Adesuwa Aighewi, Dev Hynes, Kofi Siriboe, Kerby Jean-Raymond, Kevin Belton and Mj Rodriguez
 
#155 Nick Knight rip-off?

#147 Mark Borthwick for early Self-Service magazine rip-off?
 
This issue seems a middle finger to all the pundits saying print advertising is dead. Either that or all Vogue's trending social media hits this year were being leveraged to secure the most advertisers on board. Ads, ads, ads. Ads which we've seen already (Chanel, Kors, Prada, Dior, Balenciaga - who were forced to appear in front next to the others and not hidden between editorials as usual, Burberry, Ferragamo, TF, MJ, but oddly enough.....zero Gucci - which must only mean 10 pages in the next issue), ads which I haven't seen yet (7 pages of YSL Beauty's new perfume fronted by Dua Lipa, Gisele for Rosa Cha, Holt Renfrew with Karen, Liya, Lara, Amber and another socialite looking girl, Amber again for 7 For All Mankind and for some mall, Birgit Kos for Redemption, a cute Twiggy-looking girl with a dog for Maje), tacky ads (Byblos - who ran a bunch of their runway pics with some cringe-worthy copy and a photo of the CEO as their 'ad', a 12 page Maybelline ad disguised as advertorial ads, the usual Peter Roth Thomas anti-ageing drivel), ads which makes no sense at all (The Row, which is basically just the brand's logo against a blank double-page, nothing else), ads for brands which I've never heard before in my life.

VLife starts after 240 pages. To put it into perspective, their January issues normally run on less than 150 pages in total.

Your move, Farneti!
 
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This issue seems a middle finger to all the pundits saying print advertising is dead. Either that or all Vogue's trending social media hits this year were being leveraged to secure the most advertisers on board. Ads, ads, ads. Ads which we've seen already (Chanel, Kors, Prada, Dior, Balenciaga - who were forced to appear in front next to the others and not hidden between editorials as usual, Burberry, Ferragamo, TF, MJ, but oddly enough.....zero Gucci - which must only mean 10 pages in the next issue), ads which I haven't seen yet (7 pages of YSL Beauty's new perfume fronted by Dua Lipa, Gisele for Rosa Cha, Holt Renfrew with Karen, Liya, Lara, Amber and another socialite looking girl, Amber again for 7 For All Mankind and for some mall, Birgit Kos for Redemption, a cute Twiggy-looking girl with a dog for Maje), tacky ads (Byblos - who ran a bunch of their runway pics with some cringe-worthy copy and a photo of the CEO as their 'ad', a 12 page Maybelline ad disguised as advertorial ads, the usual Peter Roth Thomas anti-ageing drivel), ads which makes no sense at all (The Row, which is basically just the brand's logo against a blank double-page, nothing else), ads for brands which I've never heard before in my life.

VLife starts after 240 pages. To put it into perspective, their January issues normally run on less than 150 pages in total.

Your move, Farneti!
It’s so weird that Gucci had zero ad, maybe they paid for the fold-out cover?
 

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