I have to say that I like the slightly tougher, less candy coated and whimsical mood they seem to be hinting at.
And I hate admit that I do like some of the pieces from a strictly aesthetic POV. That fox coat with WOW shaved into it and some of the sheer black evening pieces mainly.
It's all a giant gimmick, and it's not like the clothes that go into stores are anything great so it's kind of like, what's the point?