I feel like the magazines that American Apparel are being advertised in (Fantastic Man, Purple Fashion, The Gentlewoman) are really influencing the whole image of AA's look and apparels. I feel like with some of the products I see promoted all over Toronto (and I literally mean all over Toronto) the styling and garments individually hit the ideal trend for the season, I can say it's very Chloe/Celine influenced in my personal opinion.
^ I think that rumour started from this blog post. A girl who works for AA said that they're getting rid of all the 80s lamé.
I've definitely noticed a shift in their ads. They're plastered all over bus stops here and they're more grown up and less sexual.
I wish they wouldn't jack up the prices. Or if they must, then do better quality control.