The first 320 people queuing will receive one of 16 different coloured bracelets, 20 people for each colour. On the bracelet you will be given a specific time to enter the designated area. The bracelets are needed only for the women's collection. Customer's buying the men's collection will not require a bracelet.
When it is your allotted time you will be allowed into the designated area to shop for 10 minutes. Our goal is to create a better shopping experience for all customers.
If you are not one of the first 320 in the queue, you wil of course have the opportunity to shop from the rest of the collection or within H&M. When 16 groups have finished shopping, the designated area will open for all customers.
To allow as many customers as possible the chance to purchase for the Lanvin for H&M collection we will limited each item from the collection to a maximum of one piece per product. I.e not more than one size of piece per product, per customer. The limitation covers the whole Lanvin for H&M collection. Your place in the queue does not guarantee you Lanvin for H&M pieces.