This series, the whole show seems ever more rehearsed, especially now that there are even more products to be sold on the back of it, like the weekly magazine. The same bag of tricks that we've seen so many times before has now turned into a mechanical rumour mill working overtime, churning out the mini-scandals and writing the scripts for the judges' catfights, according to a schedule of prolonging the profits on many fronts, which is fair enough for a big commercial franchise, but it doesn't mean it's truly entertaining.