UK Vogue May 2019 : Kate Moss by Jamie Hawkesworth, Mikael Jansson & Inez & Vinoodh

So I had some time this morning to read this issue, and I was mostly interested in the beauty supplement - but two pages in, the art direction was that bad, I cast it to the side in disgust, and I've never done that with any other magazine, and I've been buying these bloody things since 1990. Some of the text was UNREADABLE. How much are these people getting paid to pass themselves off as the best in their respective industry?

Once I got beyond the opening pages, the art design settled down, but it's not good. I could make the excuse that this is a supplement where other forces have had a say in the presentation - but I also know that Edward's covers in general show weak art direction, so I don't absolve him of all blame in the matter.

I attach a scan below, and I can hear you now, telling me that it looks clean and elegant - but all I can see is pseudo-design where you can't make out the quote and it's just a senseless stream of serif capitals saying nothing discernable whatsoever. It actually look way better below than it does in print, it looks awful (to me) in my hand.

 
So many things are wrong about this layout. So far I've bought only one issue under Edward. Will not buy it in the future. I found it quite empty. Maybe because I only buy Document, System and Pop magazine since a while but the written content omg , a tragedy.
 
I miss the Kate Moss times when she was style icon of the moment with first collection to Topshop in mid 2000s. and most times I collect online pictures of Kate Moss from 90s, with Johnny Depp and CK ads. Her CK parfume ads are so inspirational to me. The current Kate Moss (Vogue cover) is not what I prefer. None of the covers worked for me. I better go hunt old Kate cover mags on ebay lol.
 
I attach a scan below, and I can hear you now, telling me that it looks clean and elegant - but all I can see is pseudo-design where you can't make out the quote and it's just a senseless stream of serif capitals saying nothing discernable whatsoever. It actually look way better below than it does in print, it looks awful (to me) in my hand.

not clean, not elegant. i hate their capital italics on the covers, but this is even worse!
 
I'm so tired of the 1990's models....they should be all retired forever!
 
Apart from Kate's eds, which are truly, truly lacking! I enjoyed this issue, there is always something that you can find and enjoy in Edward's Vogue. That said he really does need better Art Direction, I mean come on!!
 
It is funny how every magazine under the sun is covering Richard Madden at the moment, the guy has been around for ages and then with one hit, suddenly everyone jumps on him. The magazines are not as original or groundbreaking as they think they are.

(I am obviously not complaing because the more Richard, the better. That man is the sex).
 
Is anyone else having trouble finding any of the other covers except the Jansson one. I want the I&V cover and I can’t find it anywhere!!
 
I got the I&V cover one and though it was my least favourite seeing it online, I quite like it in my hands... even though I hate the font they used and the layout, it’s too amateur for my taste and it’s very very Vogue Paris... it’s a shame they didn’t do something more original with Kate Moss... still good to see her though...
 
Is anyone else having trouble finding any of the other covers except the Jansson one. I want the I&V cover and I can’t find it anywhere!!

Same here, and the Jansson cover is actually the worst. I'd have liked the Hawkesworth one but I've not seen it anywhere which is ridiculous when you're supposedly running multi covers. Sadly, the digital version also comes with Jansson's cover. I'm hoping NI will have the Hawkesworth cover as I'll be there next week.

The highlights of the issue are really then entire written content in the supplement, from Jane's unfiltered interview to some witty bits from Adjani and Jennifer Saunders. The supplement, I must say, is extremely well edited. It's like a small little world where only older women exist, and everything caters exclusively to them. I do still feel the idea that it had to be separate is unnecessary and telling because much of the insights and content actually transcends age. But oh well.

What intrigued me in the main issue, which btw bears zero relevance to the supplement as I suspected, was Emilia Wickstead's edit. I'm a bit torn however because while the styling and photography looked stunning and I liked the idea at its core, I do wish Vogue would've just ended with 'Wickstead wanted to show her collection on women who inspired her'...point. None of that 'she's showing her clothes on 'REAL' women. As opposed to whom? Models? Who is apparently not considered 'real'? As if we haven't had enough of that under Alexandra. I'm not against lesser-knowns or celebrities being used to showcase fashion just to underscore how different or accessible it may look because it's happening more often in mainstream/niche titles across the board. And many get it right. But to implicitly state that you're showing the clothes on 'real' women? Readers are clever enough to get your memo!
Plus, as is the norm nowadays, the editor's letter normally gets released before the issue hit the newsstands and I thought the nauseating fanboying over Kate Moss was only for the website, but it wasn't. It actually appears like that inside the magazine, which is a bit like selling the rest of the great content in the issue short.

The fashion content is where EE excels and I think, as usual, it's pretty much up to his standard. One of his legacies will always be prestige. The ability to book a top model like Grace Elizabeth or Paloma Elsesser, shot by someone like Richard Burbridge, for your front of the book, for instance. Sure Alt and Farneti also do that, but they certainly cannot afford it for every issue, whereas he can.
The I&V and Jansson shoots with Kate almost look identical on snap judgement, and to make things worse, Hawkesworth also went b&w - so that's almost 3 full b&w cover edits. It again just harks back too much to Alexandra's Vogue, which is obviously by chance. I thought the styling on Imaan looked great, but the photography very H&M catalogue. Particularly liked Venetia Scott's edit. Venetia really pushed herself ever since she stated at British Vogue, both in terms of styling and photography.

There are still some editing hiccups which he needs to look at. For starters, I don't think it's wise to nestle such a deep story on domestic abuse between a party page and a shopping edit. He did that with Adwoa's columns as well. It makes the entire effort very fluffy and inconsequential when it isnt. Why not before or after the Wickstead story in the main section, which is guaranteed to strike much more of a chord? Plus the sequence of the Front is bothersome. Style edit > Jewellery Story > Culture/Lifestyle > Party shots > the domestic abuse story > Shopping/Beauty edit > and then the main content starts. Very jumbled! There are reasons why some magazines are laid out a certain way. It's all about setting a mood.
 
I'm hoping NI will have the Hawkesworth cover as I'll be there next week.

I feel you may be disappointed, as I haven't seen it anywhere yet, only the Jansson one on every newsstand, from Sainsburys to Easons, and my own subscription copy was the I&V version.

If I saw one, I think I'd be so excited, I'd get it, which would mean I'd find myself owning all three covers without meaning to. I bought a newsstand one because it was only £2 and my subscription hadn't turned up yet.
 
The Vogue Beauty Awards 2019
Photographer:
Ben Hassett
Hair: Diego Da Silva
Make-up: Susie Sobol
Fashion editor: Felicia Garcia-Rivera
Models: Lindsey Wixson, Pooja Mor


Vogue UK Digital Edition
 
Kate of Independence
Photographers:
Inez & Vinoodh
Hair: Christiaan
Make-up: Lisa Butler
Styling: Alastair McKimm
Model: Kate Moss


Vogue UK Digital Edition
 
Catch the Sun
Photographer:
Angelo Pennetta
Hair: Cyndia Harvey
Make-up: Lotten Holmqvist
Styling: Julia Sarr-Jamois
Model: Imaan Hammam


Vogue UK Digital Edition
 

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