I mean, some of guys are really into it!
It’s silly to compare US Vogue to UK Vogue or any other Vogue because the scales or impact are not the same. The reality is that we are in a very short-lived period in terms of information.
People don’t consume magazines the same way they consumed a decade ago and to be honest, people are also confused about what is right to do and what should be done.
Anna’s biggest quality is her biggest flaw: she is a business woman. And the problem with that each issue reflect a business move. And it’s harder to hide it at a time when the entire American fashion industry is struggling.
Generally in those times, it pays in a long term to take risks and try something new but the business mind always wants to play it safe because there’s a fear of losing sales...
But don’t be twisted, US Vogue is still a magazine that counts. It is still the most important culturally. The magazine is not dead because Anna was clever at creating other buzz worthy things around the magazine that actually other editions of Vogue or any other magazine don’t have.
Edward, Emmanuelle or Farneti can only deliver good or bad issues but after the issue is released, there’s nothing. The content of VP on YouTube for example is appalling!
And being of Vogue is still important. People wants to be on UK Vogue because it’s the hottest Vogue in town and because it’s the new platform for this new narrative of progressivism that celebrities are into. But, US Vogue and Anna can give access to the world of High Fashion to people. The « i’m Co-signed » by Anna still means something and is still the biggest co-sign in the industry, TRUST ME.
Look at Taylor previous cover... Suddenly, she was buddy buddy with Nicolas Ghesquiere and wore exclusive Vuitton. It served her narrative even if in reality, nobody cares about her in the fashion industry.
I personally believe that it’s the time for Vogue to go back to models and to have more control on their narrative. I think that social media has prepared models for celebrity culture and the rest. And Vogue can recreate a phenomenon around models and control their narrative again.
