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interesting you noticed this..there seems to be a shift away from the 'girls who dress for other girls/themselves' aesthetic into something more general, a male eye, certainly. this transition will take some time, chloe under philo wasn't always attractive but was certainly always quirky, charming/cool...i dont know if these two girls would be friends, you know what i mean? they're from different sides of the track.
Last season's Chloe was so badly bashed on tfs, yet net-a-porter and Barney's are now featuring it in a big way, and it's influenced a number of SS08 collections, from COS to Martine Sitbon. No one complained that it wasn't gorgeous, just that it wasn't "Chloe"! Well, when Nicholas G started at Balenciaga with the surreal frills and feathers, it wasn't Balenciaga either. Or Galliano's early days at Dior. Or Mccartney at Chloe. I'd rather judge the designer by his/her talent than by some idea of a particular "style" the house is supposed to produce into infinity.
while i agree with what you have to say, and the fact that a designer should be open to their interpretation of the brand, i still think there needs to be some restrictions as to what makes the brand, what type of clothes is sort of a house style and i feel this guy's collections just are not chloe. they look like marni with a lil' calvin klien and a chloe tag. when i think chloe, i think 1970's mainly, fresh, kinda arty...but clean and feminine. i dont find these at all along those lines. I feel like he's trying to take miumiu and marni and add some chiffon to make it more chloe and it's not working....and WTF are up with the bags?!?!?
i really dont think CHLOE as a brand should be defined by pheobe's designs because it isnt HER brand.
If pheobe had her own brand, and she poulled somethign liek this, you would have a reason to be angry and say "ITS SO NOT PHOEBE"
but its CHLOE. Not phoebe philo.
so i really think all of this whining is stupid.
you can dislike the collection but dont dislike it because its not chloe. i realize the brand has a certain look or aestetic but CHLOE hired paulo...