she has accomplished her goal of making the brand more accessible but by widening the appeal, her collections have brought tension to the table as gucci under ford really played with varying levels of accessibility and exclusivity. the woman frida is designing for is decidedly younger and her taste is in limbo, transitioning from a sugar sweet into something more sophisticated, holding a foot in both places as it were. it still feels too much like a knee jerk reaction against tom's p.o.v. when she tackles a bit of the masculine/feminine, it seems authentic but overall, there's too much there to distract from her strengths.
