I don't see how this will attract the Dior Hommme customer in any way. Dior Homme was always very sophisticated, even if it was very hipster. Gucci is now just the metrosexual version of what Dior was. It is a very self-conscious, contrived collection. The sunglasses, the wrist cuffs, studs on everything... it doesn't have a genuine aura of cool and edginess and seems very paint-by-numbers and cliched.