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http://www.cnn.com/2009/SHOWBIZ/TV/12/05/paris.hilton.celeb/index.html
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(CNN) -- Once a fixture on the red carpet and a staple of the daily news cycle, Paris Hilton has recently all but disappeared from the American consciousness.
Has the socialite who became famous simply for being famous ceded her throne to a new set of up-and-coming reality stars and party fixtures, or has she gone purposely dark in order to resurrect her brand like a phoenix rising from the ashes?
"She built the ultimate how-to guide on building a celebrity brand. Now she is in the second phase of the program, the disappearing act," said Samantha Yanks, editor-in-chief of Gotham and Hamptons magazines, two publications which often featured content about Hilton.
"Phase one was the ascension, seemingly out of nowhere," Yanks said. "That came with a media frenzy, the antics, the partying, the music, the babe-like status and of course, the fashion label. Phase two, she disappears."
Hilton, who has never been known to do anything discretely, did just that last week by quietly launching her line of hair styling products. The line includes the "Celebrity Styler" and the "Ultimate Styling Brush," in Hilton's signature pink.
The launch at the Thompson Hotel in Beverly Hills, California, lacked the typical Hilton entourage of paparazzi, media scrum and celebrity friends. The guest list was kept to Hilton's friends and family, including her sister Nicky Hilton and her boyfriend Doug Reinhardt.
But in addition to her hair products, Hilton has also been in the studio recording her second album.
http://www.cnn.com/2009/SHOWBIZ/TV/12/05/paris.hilton.celeb/index.html
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