A new modeling agency is digging its claws into New York's fashion industry, taking some big name girls with them in the process.
The Lions, which was initially co-founded in 2012 by 24-year-old model Madisyn Ritland and Marianne Tamposi of Florida's Prodigy Model Management, announced last week that a string of top models including Agyness Deyn, Karen Elson and Cameron Russell left Elite Model Management to join the agency in the lead up to New York Fashion Week.
Less than two months, ago The Lions also nabbed Victoria's Secret models Jessica Hart, Anne Vyalitsyna and Angela Lindvall from Women Model Management, and Sports Illustrated model Frankie Rayder from IMG.
The Lions announced last week that a string of top models including Karen Elson (left) and Agyness Deyn (right) left Elite Model Management to join the agency in the lead up to New York Fashion Week
The shake up comes after Ali Kavoussi, a 38-year-old former agent at Women Model Management, joined Miss Ritland at The Lions last month. Miss Hart, Miss Lindvall, and Miss Vyalitsyna dutifully followed suit, as did Vogue cover models Irina Shayk and Guinevere van Seenus.
And after leaving Elite in November last year, star model bookers Louie Chaban, 57, and Christiana Tran, 38, joined Mr Kavoussi shortly after, bringing with them Ms Elson, Ms Deyn, Miss Russell, as well Marc Jacobs faces Jamie Bochert and Nicole Pollard.
Although such abrupt model switches usually end in a lawsuit, where both the agencies and models are sued for non-comepete clauses in their contracts -- some of which are worth millions of dollars -- Mr Kavoussi admitted that The Lions was 'lucky to have no problems'.
'This group of girls has been with us for a long time, some over a decade,' he told MailOnline, with Ms Tran adding that the models are like 'family'.
In an unprecedented move, the trio of agents has joined Miss Ritland and Ms Tamposi as co-owners of The Lions in the hopes of creating 'not just your typical modeling agency,' said Mr Kavoussi, adding: 'Madisyn's concern for how the models should be treated was a common appeal to everyone.'
The fact, then, that Miss Russell, who regularly works with J. Crew and Victoria's Secret, followed Mr Chaban and Ms Tran to The Lions is not surprising. The 26-year-old is a vocal advocate for transparency in the modeling industry and has spent the past two years raising awareness of both its realities and disillusions.
It is for these reasons that Ms Tran, who worked for Women Model Management before working with Mr Chaban at Elite, said the opportunity to join The Lions 'extremely inspired' her.
'In a climate of large scale networks and mergers, model management is becoming more about the bottom line than personal management. The Lions proudly stands apart from this,' she said. 'We all shared the desire to start an agency that provides personal management and creative space to work with our talent.'
Seeing more plus-size models, as well as racial and ethnic diversity in the fashion industry, are two challenges The Lions would like to tackle.
'We don't discriminate. We like who we like, it doesn't matter what shape or form they come in, so if we met the right plus-size model we would have no reservations about representing her,' said Mr Kavoussi, adding that he would also like to see more realistic sample sizes from designers. 'It has become very limiting.'
Personality is also important when it comes to who The Lions brings onto their books. 'We represent who we like and connect with. Good chemistry between agent and talent is crucial,' said Mr Chaban.
'There is something great that happens when you meet new talent and form a connection,' added Ms Tran. 'It's in that moment of inspiration that I know I want to commit to her career.'
From Dailymail UK