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Deleted member 7575
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Both east end and diorella look amazing in the clothes.
I would say Karl did right.
I would say Karl did right.
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Originally posted by brian@Nov 12 2004, 03:01 PM
ditto.
no h&m in texas, either.
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Originally posted by SCBlondie@Nov 12 2004, 04:50 PM
I wish I lived near an H&M.
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Originally posted by modelmama@Nov 12 2004, 03:12 PM
Just got back from the H&M in Soho near Spring (NYC)
I appreciate the exclusivity of his main lines (Chanel, Lagerfeld, Fendi...) and did not want every Jane, Julie and Bobby Sue knowing that my look was from KL for H&M .
It was just too common for my personal taste.
Be true to yourself- follow your own beat!!!!
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Seriously, beautiful girls...Originally posted by Mutterlein@Nov 12 2004, 08:21 PM
Both east end and diorella look amazing in the clothes.
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Damp and Pushy, but What a Reward: $99 Designer Frock
By Ruth La Ferla
Published: November 13, 2004
Barbara Alper for The New York Times
After many waited in the rain, shoppers jammed the H&M store on Fifth Avenue for clothes by Karl Lagerfeld, who designs for Chanel.
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In a giant H&M billboard at 31st Street and 10th Avenue in Manhattan, Karl Lagerfeld looms like a stern Inquisitor, wearing a black frock coat, white collar, dark glasses and an expression so dour it seems to hard to avoid asking: Would you buy a suit from this man?
For hundreds of shoppers storming H&M's New York flagship on Fifth Avenue Friday, angling for a piece of Mr. Lagerfeld's cheap chic on the day the chain, the Swedish-based mass retailer, introduced a line of his clothes in its stores, the answer was: You bet.
"This is like a rock concert," said Hugo Chung, 28, a graduate student at New York University, just before diving toward the main floor racks, which were clotted with bargains for men and women: $59 for narrow black wool trousers, $99 for a silk cocktail dress, $129 for a black sequined wool dinner jacket. Those prices are less than the sales tax on one of Mr. Lagerfeld's $4,000 suits for Chanel.
Some shoppers waited in the rain for an hour before the store opened at 9 a.m., eager to snap up the fruits of the first collaboration between Hennes & Mauritz, based in Stockholm, and a high-profile fashion designer. The line includes accessories, a fragrance and 30 items of clothing, most of them in black and white.
The collection is available at 19 of the 75 H&M stores in the United States and at half of its 1,000 stores in 20 other countries. The line sold out within hours at most of the European stores, H&M said.
In Milan, the store at the Piazza San Babila was mobbed, Bloomberg News reported, with customers elbowing others aside as they grabbed dresses off racks even before they reached the sales floor. "It looks like rugby without rules," a bystander told a reporter for the news service.
Here in New York, where 1,000 people shopped the store at Fifth Avenue and 51st Street in the first hour, most of the stock was gone by closing time, a spokeswoman said last night, and the store hoped to get an additional shipment by this morning.
Sales of the collection far exceeded projections, said Sanna Lindberg, the president for United States operations.
Clutching a black sequined dinner jacket and tuxedo shirt, Heather Sopczynski, 35, who works in marketing at Revlon, seemed barely able to take in her good fortune. "This is like getting a little piece of Chanel," she said.
Her friend, Antonette Bivona, 35, a product developer for Revlon, chimed in, "Talk about star power - this is just like Target."
She was referring to the similar mass-meets-class collaboration between the Target discount chain and the designer Isaac Mizrahi.
H&M's venture with Mr. Lagerfeld, who designs for Chanel in Paris and Fendi in Milan, is part of its plan to perk up profits, which rose last year at the slowest pace in three years.
"The company is jumping on a very popular bandwagon of borrowing interest from other successful names in the luxury business," said Candace Corlett, a partner at WSL Strategic Retail, a New York consulting firm. Consumers may be responding, Ms. Corlett suggested, because "they are feeling the trickle-down of affluence." Alliances between famous designers and mass market retailers, she added, "give shoppers the chance to buy their own small piece of a status brand."
H&M is also seeking to broaden its customer base. "We want to bring in people who had not shopped at H&M before," said Jennifer Uglialoro, a spokeswoman for the company in New York.
Debbiehana Yi, 25, is the sort of customer the company has in mind. As she scoured the store Friday morning, sweeping up as much as she could hold, Ms. Yi said: "I'm not trying anything on. I don't even know my size yet. I've never shopped at H&M."
Ms. Yi, a project associate for a public health program in New York, was making her way to the register with $2,000 of clothing, most of it Lagerfeld. "I'm buying for everyone I know," she said. "It's my way of saying Merry Christmas."
H&M declined to project sales or disclose what it had paid Mr. Lagerfeld. However, in a climate of retail consolidation, retail experts say that even the most exalted names in fashion would be unlikely to turn up their noses at similar collaborations, once considered risky for luxury designers.
"More and more power is going into fewer retailers' hands," said Will Ander, a senior partner at McMillan Doolittle, a retail consulting firm in Chicago. "Designers are no longer calling the shots at department stores the way they did a few years ago.
"That in part is what is causing them to come to discounters," Mr. Ander added. "When they see their distribution channels controlled by five, six or seven players, they are probably telling themselves, 'I'd better get on this bandwagon, get with the winners, and get the volume.' "
In an interview, published in June, Mr. Lagerfeld explained his reasons for going well outside haute couture to aim at bargain shoppers. "I was always quite fascinated by H&M because people who buy Chanel and other expensive things buy there, too," he said. "For me, this is fashion today."
Ari L. Kopelman, the president of Chanel at the time Mr. Lagerfeld discussed his plans, said that he had no objections. "We're 101 percent fine with the idea," he said in June. "It's a decision that only Karl can make."
H&M is expected to build on its collaboration with Mr. Lagerfeld. The company's managers plan to meet on Monday to discuss future plans for the Lagerfeld line, which was first announced as a one-time collection. On Friday, Ms. Lindberg hinted that there may be a second season of Mr. Lagerfeld's wares.
"We want always to continue to surprise our customers," she said. "If it will be him or some other surprise, I cannot tell."
"Personally," she added, "I could see Tom Ford," the former designer for Gucci. "Dolce & Gabbana would be interesting maybe. But that's really a dream."