Louis Vuitton S/S 2009 : Madonna by Steven Meisel

[larien]

Not bad..I can even say that i like it..At least a different theme for LV after ages

 

[eugenius]

What I don't like about this campaign is the styling of the outfit: way too much going on w/ this dead-muppet skirt, excess bracelets, big bags & big shoes, plus fishnet stockings..Whatever happened to the "less is more" approach?

Seriously, even the Gorbachev shot was better than this..

 

[Flashbang]

i would LVE if they put Courtney Love in this. now THAT would be a decadent french cafe atmosphere.
there's much more on to say the Madonna's campaign but i'll save it for later.

true!

 

[Spike413]

The shots are beautifully done and all, but I feel like if you're going to go for a cliche, you may as well go there, you know? Fill the set with cigarette smoke, dim the lights, break out the burgundy leather banquettes and have tables overflowing with half-empty glasses of wine or absinthe or whatever other concoction you can imagine to the point where you can practically see Madame Bijoux at the bar.

This is more like the responsible and mature way of doing a Parisian cabaret. The scenes don't have much life or fun in them, and the runway show was full of it. And I agree with the complaints about the colors. I don't think that M&M would've done a good job capturing the colors in this collection, but I do think Meisel could have and should have made the colors more saturated, rich. This kind of mutes everything a bit too much for my liking.

 

[Bahiyya]

What I don't like about this campaign is the styling of the outfit: way too much going on w/ this dead-muppet skirt, excess bracelets, big bags & big shoes, plus fishnet stockings..Whatever happened to the "less is more" approach?

Seriously, even the Gorbachev shot was better than this..

"Less is more"? This is LV . Until the accessories lose their starring role in the balance sheets and the economy sours every ad is going to be crammed with as much bangles and bags as possible.

Although the fishnet stockings were Madonna's idea.

 

[mikel]

The shots are beautifully done and all, but I feel like if you're going to go for a cliche, you may as well go there, you know? Fill the set with cigarette smoke, dim the lights, break out the burgundy leather banquettes and have tables overflowing with half-empty glasses of wine or absinthe or whatever other concoction you can imagine to the point where you can practically see Madame Bijoux at the bar.

This is more like the responsible and mature way of doing a Parisian cabaret. The scenes don't have much life or fun in them, and the runway show was full of it. And I agree with the complaints about the colors. I don't think that M&M would've done a good job capturing the colors in this collection, but I do think Meisel could have and should have made the colors more saturated, rich. This kind of mutes everything a bit too much for my liking.

maybe the colours will look better in print?

 

[bittercain]

she is so sophisticated^^wow

 

[BerlinRocks]

i don't do yoga so maybe that's why i'm more thinking about a cabaret afterparty than a yoga class ...
something really disturbs me ... idk wasn't this collection supposed to be an ode to France and YSL ? What is YSL there ? What is France ? ... the café atmosphere ? the bottle of wines ? to me this is bad ...
Madonna is not someone I think about when I think of LV ... Especially since she did something with Tisci recently, right ? I think this is not the right choice for LV, then ...

i agree with j'adorekapusta in the sense Courtney Love would have rocked the decadent parisian atmosphere ... though I don't even see decadence with Madonna ... but it really seems they tried to give this idea of an after-party in a café @ 5am with some dancer ... but everything is soooo controlled ! I get the idea ... but I want it to be more narrative, more story-like ....

disappointed ... and i agree about the mute tones ... it looks like something for winter and not summer ...
I think they got it wrong with this ... though i'm still happy they didn't go toooo much on the bags ... we see them, but not that much ...

 

[JuiceMajor]

The heels are insane and so does Madonna....she look sensational!!

 

[Bengt]

Interesting article from Guardian..

Even off duty, the woman cannot help but pose. Backstage photographs from fashion shoots usually show a celebrity or model in their natural, ungilded state.
Judging from a picture of Madonna by the fashion photographer Steven Meisel, during the shoot for next season's Louis Vuitton advertising campaign, her instinctive state is to placate the camera.
Even when being fitted by Vuitton's creative director, the heavily tattooed Marc Jacobs, in a tented-off dressing room, she puts her hands on her waist and a sway in her hip. She probably vogues as she makes her children's porridge in the morning.
Under Jacob's aegis, Louis Vuitton has featured a slew of unlikely celebrities in its various campaigns, including Keith Richards, Sean Connery, Andre Agassi and even Mikhail Gorbachev.
Celebrities in fashion adverts are now almost commonplace, but the collaboration between Madonna and Vuitton has sparked a huge amount of fizzing ever since it was announced. She has previously appeared in adverts for Gap, for her own collection for H&M and for Versace but has tended to avoid being allied with a single fashion label recently.

guardian.co.uk

 

[ysljunkie]

eh....

 

[j'adorekapusta]

t really seems they tried to give this idea of an after-party in a café @ 5am with some dancer ... but everything is soooo controlled !

so true... there's nothing spontaneous about these images, the lighting goes the way it has to go, the hair is perfect, the leg is stuck in the air (and it feels like it's been there for ages), and then... the bag. it looks so perfect in its imperfect position on that blanket. that creates kind of ridiculous atmosphere of clinically recreated scene of mess. this is way too serious when it had to be ironic.

 

[helmut.newton]

I don't think ANYTHING in fashion photography is spontaneous, par the work of Jurgen Teller and Terry Richardson.

Vuitton is risking millions of dollars worth of sales and profit based on their ad campaigns and how they make people want to buy their products.

Everything has to be near perfect if they want people to buy into the luxury of their brand, no?

 

[j'adorekapusta]

predicted and static don't mean perfect and spontaneity isn't an antonym to perfection either. what you're talking about is this uber-commercialized way of thinking about consumers as a dumb crowd as if you put the bag 2 cm to the right, some lady from Miami won't buy it. come on! we're talking fashion here! not space technologies.

 

[le go garçon 84]

I like them a lot but I also like Madonna a lot, so maybe I'm not a good judge here. I just want to see the other photos, I hope they are even better, and I agree with the yoga poses she has already done them with Steven Klein a lot so I hope to see diferent things

 

[robster16]

A new picture, found on madonnafanzine.com. Not sure where they got it from though...

 

[Miss Dalloway]

^^Oh it looks like the other bit is missing, but i love that shot, thanks for posting.

 

[vogue28]

thats my favorite so far
thanks for posting

 

[surrealseven]

^ Me too, the first two doesnt really interest me.
If the remaining shots are something like this, might change my
perception of the whole campaign

 

[XavierRaphael]

I love the new Flapper look!