I want to like this more than I do. Were they trying to channel the illustration effect from yesteryear(?), if so it is not quite there. The image is OK, normally I like crazy hair but the Heatmiser look is not working for me; also Gaga looks too wan, I would rather see her looking powerful or kitschy.
If I had to guess I think that the issue is that the tail is wagging the dog… it looks to me like TPTB figured they got Gaga for the cover and it will sell and garner attention, so their real intention became to either be different for the sake of being different, and perhaps they wanted to draw attention to the text for the portion of the market that are not drawn in by Gaga.
I am not against the banner being threaded through the letters in theory but I don’t get why it red and why it is going on here.
I really like the nude image of Gaga in the hat and wonder if that would have work as a cover.